Welcome to the Business of Executive Coaching podcast. I'm Ellie Scuff, senior executive coaching business owner and coach and mentor to executive coaches who want to grow their business with more corporate clients. I'm also committed to helping people grow executive coaching businesses where three things are true. Firstly, we pursue businesses that are financially profitable, and we don't shy away from that. Secondly, we do this work because we wanna make a difference.
We wanna have an impact, and we wanna feel excited to get out of bed and get to do the work that we love. And thirdly, we're building businesses that support our lives and our priorities, whether that is family, travel, health, something else, or all of the above. We know that our businesses need to support our lives rather than it being the other way around. So this podcast is all about practical tips, advice from someone who's walked this path, that's me, and stories from inspiring coaches about how they've grown their coaching businesses and what coaching means to them. In today's episode, I'm really pleased to share a recording of a masterclass that I presented a couple of weeks ago.
Now this master class was run during a launch of the Corporate to Coach Accelerator where, doors are open for a limited time at a discounted pricing. And so there are no bonuses currently available, and the pricing to join has indeed gone up. But as you will hear, the value inside the accelerator continues to grow and grow. So if you're considering joining the accelerator, please book a call with me at the link in the show notes or at w w w dot ellie scuff forward slash book a call. Without further ado, here is the masterclass all about three ways to use LinkedIn to get your next three corporate clients.
Surprise. Surprising how rarely I do that. Yeah. So we've got Emma from Oxford. Hi, Emma.
Hi, Tona. Dale in Melbourne, Josephine in Singapore. Hello. And it's from Spain, but Swedish. Annette, I'm going to Sweden in a few weeks because my daughter now has a six hundred day streak of learning Swedish on Duolingo because she quite likes Ikea.
So, yeah, I'm very, very excited that I'll get to see a little bit of Sweden. Ah, Tuna coming from Perth. Hello. I'm, obviously, I'm here too. Sarafina from Singapore.
Gaye in Kingaroy. Alejandro. Hi, Alejandro in Melbourne. Leticia in Surrey. Fantastic.
It is great to see you all here. And so I'm not going to, oh, yeah. Is it a perfect time to visit Sweden? I figure I figure summer summer is good in Sweden. I don't have a high tolerance for cold, So winter is is probably not it for me.
Now I just wanna apologize if you hear any scratching. My dog is, very unimpressed that he is not in the room. So he is tapping at that door like nobody's business. But I'm going to I'm going to ignore him, but I apologize if you can you can hear it. Okay.
So welcome. As I've said, I'm here in Perth in Western Australia. Yes. Tylen, it's nice to be on the same time zone. That's always always a joy.
We do. I I do have, clients across across the world, so I'm used to never being on the same time zone as people. So I think we I'm embracing the the global time zones. So you are all here because you wanna know how LinkedIn can be a source of growth in your executive coaching business, and that's what we're gonna talk about today. Specifically, I'm going to share three of the more, the more business focused, growth focused strategies that I teach in the corporate to coach accelerator to my members.
And, you know, these tools that I'm gonna share, they're all very actionable. You'll be able to implement them straight away. And, you know, I I just wanna be really clear that LinkedIn has been really pivotable, pivotal in my own business growth. So when I started my coaching business, LinkedIn did not exist, and this is aging me a bit. So back in the early two thousands, LinkedIn didn't exist.
But as I've grown in my businesses, it has become a central platform for growth for me. And for coaches working with corporate clients, I think it is only going to become more and more important, which is why I'm sure most of you are here. And, you know, I'm leaning in the accelerator. We're really leaning more into LinkedIn. We've added a LinkedIn expert to the team of coaches that we have.
And she runs specifically tailored calls every month and answers all those questions you have. Things like, how does the algorithm work? Am I going to get less visibility if I take this action? How to build, you know, trust through our content, profile strategy, all of the above. So I really believe in it.
I really want the talk on how significant LinkedIn is, and my businesses would look entirely different if I hadn't leaned into to LinkedIn. So I'm intending to be pretty, pretty focused today, really show you what it's like inside the corporate to coach accelerator and, doors to the accelerator are open this week. So they open today, and I'm gonna share some information with you, today about how you can join if you are interested in doing so. And, I will post some links periodically on the chat, just to make sure you want if you wanna read more about the accelerator or if you'd like to have a chat with me about your business, your business growth plans and how the accelerator or whether the accelerator could help you meet those goals, I just recommend booking a call in. And I would say that if you book a call in today, you will lock in access to a couple of bonuses if you are going to join the accelerator.
So definitely worth booking a call in. Or if you, if you have questions and you don't want to have a call, feel free to shoot them through by email or on LinkedIn. I know a lot of you are connected with me on LinkedIn because I recognize some of these names. Okay. So with that, I am making some assumptions if you've come to this session that a few things are true.
So I am sure that you are a great and you are a well trained coach or you're going through your coach training. You have also had a professional career before pivoting to coaching. You may be running a coaching business already, or you may intend to do so in the next three to twelve months. You may work with corporate clients and want more, or you want to work with corporate clients. And that may be, a pivot from working primarily with individuals or from a different type of coaching.
And you may feel like there are some some goals that you have, whether they be profit or impact or lifestyle or sitting. How do you balance those three goals, but you don't feel like you have all the tools or support that you need to get there. Now so that I can tailor our our content today accordingly, can you give me a sense in the chat? How long have you you been in business as a coach? Are you or are you planning for when you're going to start your business, or are you running a different type of business?
So if you can just give me give me an indication in the chat so I can I can make sure that I'm, I'm I'm speaking to you, as we go through? So let me just get get a sense of of who's here. Vanda, three years. Consulting, three years. Coaching, five months.
That's great, Emma. I let you here two years, two point five years. Yeah. Five years in business, fifteen years as a coach. That's a lot of people I work with have got a lot of coaching experience, but they're fairly new to business.
Lisa, you're not new to business. You've been doing it for quite a while. Oksana planning to start yet. Dale three years planning. Yeah, I have, I have members of the accelerator who are anywhere from working full time still and, and really having a very structured runway that we're working through to working part time and, and everything in between up to people with fifteen to twenty years experience.
Fifteen years. Yeah. Brenda, we've got we've got some folks who are who are very experienced. Duncan, just starting out. Julie, ADHD and health coach.
I'm seeing a lot more embracing of neurodiversity and coaching. Julie, I think you guys are doing really important work, and we are a household that is recently experiencing diagnosis, so I get it. Eve transitioning from consulting to training coaching. Yep. I I really that transition is is a very a great transition, Eve.
I think you'll do really well. And Eric in a leadership business trade. Fantastic. Okay. Thank you everyone for letting me know that.
That's super helpful for me. So just to tell you a little bit about who I am very quickly, my name's Ellie Scarf. I'm an executive coach and a coaching business owner. I've been coaching for over eighteen years now. Again, that that early two thousands date.
And I've also been selling coaching for a long time. So I've been running businesses where I've had to sell coaching services and I've sold across my time and my various business iterations to, you know, big global brands, big tech, fin services, boutique companies for purpose organizations. And and I've also been an associate coach. I've been an in house coach for a number of years. I I have a really good view on the different ways that we can do coaching.
And so I really, I really love bringing all of those perspectives to the people I work with because it's very rare that our businesses are, you know, clear. We don't we we often will have different, different offers. We'll often have different types of clients. And so I like to to have have that. So my passion and my business and thank you, Julie.
Julie. Yes. I might I might get in touch with you about that. Yes. We'll we'll we'll talk.
I've got I've got you in the chat now. My passion in my business now really is coaching and mentoring executive coaches about the business foundations that underpin profitable executive coaching businesses. And that's a lot of I've said business a lot of times in that sentence. But I really care about making what is a very opaque business to successfully grow and to penetrate about making it clearer and making it something that is more easily accessible for more coaches. Because I do believe as coaches, we are creating an extraordinary positive ripple effect in the world.
And so my hope is that by empowering more and more coaches, that we are just going to have an exponential positive impact. And the way I want to do that is by making you thrive, enjoy your business, and making your businesses, you know, even more successful. I also host the business of executive coaching podcast, where I share really practical business advice. I know a number of you may have come, may have come into my world through the podcast. So hello.
I get to interview people. I get to share my ideas, and I really like to focus on the the nuts and bolts of how do we sell, how do we make money, and how do we manage all of the bouncing balls of being a coach in business while staying true to that sense of purpose and that life first orientation that we have as business owners. So we are gonna be here for, you know, sixty minutes, perhaps a few minutes longer. If there's lots of questions, I will stay here as long as there are questions to be answered. Chuck your questions in the chat as we go.
I'm gonna answer them along the way. And if I miss any, I'll come back and and answer them at the end. And we are going to send you the recording and the slides, which will will be up for a limited time. So you will be able to access all of that. And as mentioned at the end of the class, I'm gonna share details about the accelerator and this launch, which is a sort of a last chance at current prices launch because we've made some very exciting changes and additions to the accelerator.
So I'll share that, share that with you at the end. Okay. So I talk to a lot of coaches, executive and leadership coaches specifically. And there are some themes of what I see you coaches, you, the coaches I meet, I'm I'm using a general you, is that they want for themselves and for their businesses. And so the first one is that you likely want more clients than you currently have.
And that is the first and the biggest, issue, challenge, goal that I come across. And it's very common and there are not many people who don't want more clients. Right. I put myself in that bucket. Any person in business generally wants more clients.
And you might find that you want more consistency in your revenue also. And so, having some sort of buffer for the roller coaster of business revenue, and it's entirely normal, but that doesn't mean it's not very stressful. And and having some consistency evening out those peaks and troughs is something that is is also a goal of a lot of coaches. You may also want to replace your corporate salary or exceed it, but not at the cost of working more. Right?
So you want the balance of profit and life and, and being able to have a business that supports your life flexibility, whatever stage you're at. You probably also want to feel inspired and excited about the work you get to do every day. Right? You want to wake up excited and feeling that, that, that passion, that excitement that you may have lost in your corporate, corporate role. And you probably want flexibility in your days and weeks that your corporate job probably couldn't or or didn't provide for you.
And very importantly, you wanna be out there making a difference and doing work that matters. And so what you'll hear is that, you know, I really see that coaches have goals that sit across these three pillars of profit, which we don't shy away from right. Where we're really in it for that, but also purpose and also life. Right? And and flexibility to to live life our way.
So I'm wondering if any of these resonate with you. Just jump in the chat and let me know which ones ring true for you, which ones you're most focused on. Any of these more than the other? Often or, actually, I won't I was about to to preempt preempt the, the answers. I'd love to hear.
Often, I get a lot of people saying, yeah, Ellie. We want all of those things. We want all of those and, yeah, yeah, all of them. That's what I thought. Yeah, Donna.
Important and meaningful work. Purpose, excited to go to work, and, yeah, the corporate revenue and flexibility. Yeah. More more money, less work. Yeah.
And and excitement. I get that. Purpose. Yeah. All of the above.
Yeah. Oh, y'all. I hear you, Dale. I'm I'm I'm all for more is more, not less is more. Although in some ways, that that's that's not true.
Yeah. Oh, I like it. I feel like we could we could make a chant, on that. Okay. Fantastic.
So it's not the only thing that you need to think about, but in truth, many of these goals are met when you have a good strategy for getting new clients consistently. Because if we have more clients, we have, more flexibility to choose the people that we wanna work with, which brings a greater sense of of well-being, and and we get to do the work that we find more purposeful. And when we're being really well paid and we have a good source of clients, we can, we can choose to work less if we want to, which means having more flexibility. And so, so what we need is a system, right? We need a framework to consistently bring in clients because doing things here and there from a marketing perspective, things you've heard work things you think work isn't just ineffective.
It's actually also really stressful and it's really, it has an impact on you. And so LinkedIn is a big part of the system of the framework for you as an executive coach. And it is a tool that is incomparable when it comes to communicating with corporate audiences. And so while it might feel like there is a lot of noise on LinkedIn and there's a lot of garbage on it and, and, you know, it's, it's true. And you might feel like no one is seeing what you put out there.
The truth is that only four to 7% of people on LinkedIn are posting at all. Right? Are putting things out there, let alone consistently. So the opportunity is huge. And it's also the case that you can't judge it by how it appears because when you're selling into corporate clients, different to when you're selling to individuals, corporate clients are lurkers on LinkedIn.
Right? I don't know if any of you have noticed this, but they don't like things. They don't comment. You'll just suddenly get a message or you'll find that you reach out and they'll be like, oh, yeah. I've been seeing all your posts.
I really a message or you'll find that you reach out and they'll be like, oh, yeah. I've been seeing all your posts. I really enjoy them. It's like, throw me a like. But what you'll find is that that they aren't letting you know, but there you can have faith that they are seeing it.
Right? So the opportunity on LinkedIn is huge, and so is the need, the need from your perspective in terms of, you know, what you what you need to be able to do it effectively. Right? So my clients have a few typical patterns with LinkedIn. Right?
And so I want you to just think about which ones of these, ring true. So they might be great at marketing when things are quiet. Right? They're really good at consistency when they don't have a lot of work on. But as soon as they get busy about it, they forget, and they fall very easily into a boom and bust cycle.
Right? Very normal, very stressful when you go into the down periods. There are some also that have never been taught what an integrated approach could look like. So they feel like they're doing so much, but they have no idea if they're doing the right things. Some of them feel deeply, deeply uncomfortable about the idea of selling their services or being visible.
And so they fall into a a trap of avoidance and procrastination because of that, that, that discomfort. I also see a lot of people letting perfectionism. And as coaches, I feel like many of us fall prey to this Perfectionism gets in the way of doing what we know we need to do. Right? So, and and the stress of just not knowing what to do, when to do it, and having so many inputs and experts telling you what to do, it feels overwhelming.
Right? And so when we're having this experience of of, you know, all of this stuff flying around, there's a lot of there's often a critical inner voice, which as coaches we know all about. It makes sense that we don't do what we need to do, and the outcome then is patchy or not what you hoped it would be. Do any of those, you know, fears or challenges ring a bell for you? So just give me a yes in the chat if they're familiar or and I gave this challenge to the group this morning and they really came through.
Give me an emoji that summarizes your feelings about LinkedIn. Yeah. Yeah. Oksana's feeling it. Yeah.
See, if you can if you can, give me an emoji about your feelings about LinkedIn. I, it it was very, very funny this morning, the the emojis that represented people's feelings. Yeah. Julie, that's an overwhelmed face. Yes.
See no evil. Let me ignore it. Oh, Tona, I don't even know what that one is. I think that's that's like a I'm frozen. Yeah.
Crazy eyes. Sad face. Yeah. Dale. And that one, I don't even know what that one means, but it's like a I'm just gonna pretend it doesn't exist kind of situation.
Yeah. Face palm. Exploding head. Yeah. Face in the clouds.
Oh, face in the clouds. Got it. Thank you. Yeah. And the upside down face.
That's my favorite. I don't really know what it means, but I feel like you can interpret it interpret it. Yeah. Incredulity. Okay.
Good. Okay. Yeah. Fantastic. You you guys are you guys are good at this too.
Okay. So before I share this the three tools, there's a foundational concept that we use inside the accelerator, which is that all our business development activities are part of a funnel. And this is a pretty simple concept, actually. So you probably heard it before, but I want to share it anyway. I just also have to point out, Oksana.
Yeah. Robot. I feel like a robot. Is is that because you're using a lot of AI, Oksana, or because that's what everyone else is doing? Because those those AI comment bots are driving me crazy at the moment.
Not that I don't use AI. I do recommend we use it, but, in in a very particular way. But that's that's very funny. So our BD activities are part of a funnel. It's pretty simple.
If we think about sales in our business as a funnel, what that means is that anyone who comes into our orbit is in some way part of our sales funnel. At the top of the funnel are our leads, and leads are people who have entered our orbit and who we have a way and permission to communicate with. And they might be cold, and we don't spend a lot of time in the accelerator on, cold cold outreach. Right? Cold calling.
Nobody wants to do that. We don't spend time on that, mostly because it doesn't really work. Or they might be warm or they might be hot. Right? And so through your intentional lead nurture activities, things like content and outreach, some of those leads will become warm to a point that they become prospects.
Right? So they become real potential clients. A proportion of those people will go on to have a meeting with you, to have a chat with you, and a subset of those who meet with you will have a real opportunity, like a need, an engagement, and you'll get to the point where you send proposals and a small subset of those people will become your clients. And I wanna say, like, a small subset will become clients in a shorter term, but many of those that you have engaged with remain in your funnel and convert when they do have a real opportunity. So we have to particularly when we're talking about corporate clients, we have to think of this as sowing seeds for the long term.
We are we are planting the seeds, and when they come off, we don't know. Right? When are they gonna grow? When are they gonna fruit? We're not sure.
I so your your investment of time, through your funnel may pay off now, or it may pay off in six months or twelve months. And so we need to have a a long term sustainable view, but it's all worth it. So all of these efforts are are cumulative, and they're all valuable. My best story about this is I I once pitched a quite a large corporate client on on some, to to do a work with two leaders. Right?
And so these two leaders, were having some trouble working together. So it was a bit of individual coaching, bit of team dynamic stuff. It was it was a bit it was quite bespoke. In the end, they went quiet. I think they had a restructure.
It was a big global shipping company. Didn't hear back. And I followed up, you know, systematically over time. Also, you know, I got a few very friendly replies by thinking about it. We're structure restructuring.
That was fine. Twelve months later, maybe even over that, twelve months later, and they came back and they said, We don't want you to do that work. That work doesn't exist anymore, but we have gone through a full merger. And now we have a team of seven people, and we want seven different coaches to work with all of these leaders. We also want to run a full leadership program, a leadership team coaching program with a different coach.
And then we want a global program for our leaders at this particular level. So, you know, you've gotta stay in the game. You've gotta stay very positive. So that was just a pep talk really that that the work you do, it doesn't just pay off straight away. It's it's a long term game.
Okay. There are a few reasons that we think of our business development as a funnel. One is because it makes it very clear to us that there is a numbers game at play here. Now it's not just not just numbers because, of course, having a good strategy means that your numbers are more effective and that your your funnel is is flatter, that more people come through. But you do need volume and consistent volume in at the top of your funnel in order to have clients pop out the bottom.
So it's not enough to do this work once. We need ongoing disciplines around, bringing new people into our orbit. And we also need strategies to continually move people through the funnel, which makes them more likely to become clients. Right? We need strategies for that.
And then right at the bottom, we also need strategies for conversion. Right? Having good sales conversations. Now we're not gonna talk about that today. What we're talking about is how do we use LinkedIn.
And so I want us to stay focused. So if we stay focused on these earlier phases of the funnel, this is where I see LinkedIn playing a very big role. So LinkedIn is a top of funnel strategy, meaning getting more leads in the door, and LinkedIn can be used as part of a nurture strategy, which is moving people through your funnel more effectively. But LinkedIn is just one of the tools you have in your toolkit. For sure, it's one of the most important ones, but you can't forget that it isn't the only tool that you have.
You know, we've got we've got, we've got other funnels. We've got networking. We've got referrals. We've got word-of-mouth. We've got speaking.
We've got lots of other strategies. And inside the accelerator, we talk a lot about those strategies, if you want to explore that further. Hang on. And I'm supposed to put in every time I say we talk about that a lot just in case you wanna check out the accelerator, go and do that. And if you wanna have a chat, book that in.
So so lots of other strategies, but LinkedIn is super important. So let me summarize. More leads in at the top of the funnel, better nurturing of the leads that we have so that we can predictably land more clients at the end, and we can use LinkedIn as a tool to do all of those things. So just in the chat, give me a score out of 10 for how comfortable you feel using LinkedIn for business development. Bit of scaling.
Bit of scaling so the coaches will will appreciate. Bit of scaling. Yeah. 33618326. Yeah.
8. Yeah. 1. I hear you. Yeah.
Okay. So a real a real variety. And so just like with scaling when we when we're coaching, the actual number doesn't necessarily matter. What matters is that I hope through these three tools that I'm gonna share with you to get you just a little bit further along. Right?
I wanna give you some tools that are going to build your confidence and comfort using LinkedIn for business development by just one to two points. And if you're on a nine, then just by point one or point two. So, hopefully, there's something something in there for you. So there are a number of strategies that I think need to be in every executive coach's toolkit when it comes to BD using LinkedIn. And I am not going to talk about the really obvious ones today.
I'm not talking about your content. You know, I'm not even talking about your profile. I'm gonna talk about three other things, three very business development specific things. I'm gonna look at, a way to consistently grow your network and why you should be doing it. I'm gonna look at a way to analyze the network that you have and why that can help or how that can help.
And I'm gonna talk about warm outreach strategies. And so this last one, outreach strategy, this is a huge topic. It's a huge part of what we do in the accelerator, but I'm just gonna share a few tips, a few strategies so I don't go for three hours. But if you know that this is a priority for you and and it probably should be if you're trying to grow a coaching business, then definitely consider coming and talking to me about, about your clients and your goals and whether the accelerator can help you because this is such a much discussed topic. And we're even adding, a template in the next couple of months.
That is, sorry, a whole bunch of outreach templates to help you just have something to work from so you're not working from scratch. But we always talk about this in our coaching calls, outreach strategy. Okay. So the first one is I want you to be using LinkedIn as a way to fill the top of your funnel with new connections and new members of your network. And the reason I want to start there is that I think it is commonly the business development step that is most often missed.
And so what is the strategy? The strategy is that you should be consistently adding new connections to your network, not just waiting to add people that you meet, incidentally. Right? So specifically you should be sending out connection requests to people in your second degree network who are in your ideal client sectors. Right.
And I'm not talking about, because in, in a corporate, with a corporate client target, we don't talk about niching in the same way we might if we were send selling to individuals. We talk about, you know, I talk about ideal client sectors. So picking a few where you have an unfair advantage because you have more credibility due to your professional backgrounds. Right? So we pick those sectors, and those are the people we need to be relentlessly targeting.
That sounded really predatory, relentlessly targeting, didn't it? I mean, consistently targeting. There's there's absolutely no no this is not a a high pressure sales type of type of approach. This is just let me grow with the people that I wanna be talking to, that I wanna be visible with. Now it sounds obvious, but it is almost universally avoided or done badly.
But there are lots of reasons why it should be a priority. The first is that I bet you find that your network is full of coaches. Right? Anyone anyone find that they're in a microcosm of of of clients? I think someone mentioned, the the yeah.
Dale mentioned the LinkedIn cluster buddies, who just circle around and and like and like each other's posts. A a different version of that is that, coaches are really supportive. Right? They're really nice. Coaches are awesome.
But the problem is when you interact only with other coaches, you end up being an echo chamber of coaching content. And that means you're not getting exposed to your ideal clients, and probably they aren't seeing you either because the algorithm is going to assess that you engage most with coaches and that's who should see your content. And so it's you know, don't doesn't mean you should stop, but don't let it swamp your client industry or functional networks. So you need to be very deliberate about who you're engaging with and who you're adding to your network. It's also important because we need to be consistently increasing the pool of leads that we're talking to.
So this is our top of funnel. There needs to always be people coming into the top of our funnel. LinkedIn is a great way to do this. And then we take them from cold to warm, not by sending cold, cold messages, but by having great content that speaks to their needs. Right?
That's where content comes into play. But if we don't have new people coming in, we're not gonna get that that growth and that and that, you know, volume that we need. There are also a lot of of flow on positives, right, because it can there can be an exponential effect. The more relevant people we have in our network, the more of their network are seeing our posts, the more potential referral sources, the more outreach opportunities arise. So it's a virtuous cycle.
You also get exposed to the content that your ideal clients are posting. So you learn about what's important to them, what's topical in their world, what challenges are they experiencing. And this helps you to write better and more valuable content for those people. It helps you when you're in a sales conversation to be more effective and so on. So positive spiral again.
So we can say that it's important and it can have a really positive impact. So how do you do it? In fact, the mechanics are really simple. It's the execution and the discipline that is trickier. So, you know, the first thing you need to do, you need to know who your ideal client sectors are.
Who do you wanna be targeting? Is it a geography, a role, an industry, a profession? And then secondly, you need to find those people. Right? So using the search search function.
And this is where people will always ask me, is it worth investing in LinkedIn premium? Is it worth investing in sales navigator? Certainly, Sales Navigator has got excellent search capability and very advanced filtering, search, list saving. It makes this a lot easier. I'm I'm a Sales Navigator member, and I I I use it a lot.
However, it's very expensive, and there is still a lot you can do with regular or premium. So premium LinkedIn, the offer changes. They actually change a lot what is available when you join it. It does allow you to send more connection requests with personalized notes, and it does have more filters in the search. However, you can use regular LinkedIn to do this using a few tricks.
So one trick is look at, groups where your ideal clients are engaged. Although, to be honest, groups are not not doing so well on LinkedIn. I don't really see them anymore. You could look at hashtags. Again, hashtags are really we don't bother with hashtags anymore or common interests.
But, you might have more luck if you look at, you know, people who work in certain roles in certain organizations. Or my favorite trick is find someone who is your ideal client and then see who LinkedIn suggests you might be interested in and just connect, connect, connect, connect, connect. The third thing you need to do is build a rhythm for consistently reaching out to these people. Right? So you need to set yourself daily or weekly targets depending on how you're you're motivated, how you like to work.
I've got, members of the accelerator, and what they do is they do it when they're having their morning coffee or they just do it when they're waiting in line at the coffee shop. That's when they they do it. And so there are limits on how many you can do. LinkedIn will give you a warning when you're approaching that limit. I think it's about 400 a month.
But do your research because that that changes. But what I would suggest is starting with, you know, about five a day and then building it up to about 15 a day weekdays. That is sort of the the the golden golden number. So troubleshooting, you might notice. Anthony says, do you do paid promo in between the connections?
What do you mean by paid promo? Anthony, do you mean ads? LinkedIn ads, is that what you mean? Yeah. No.
I I don't I don't. So LinkedIn advertising is is difficult to crack. Doesn't mean you can't. Probably works better targeting individuals than organizations. It may not work that well because I don't know if you've ever seen the ads on LinkedIn, but they're generally pretty bad.
The times I've experimented with LinkedIn ads, what I found is that there is a an early uptick where it's it's effective in driving people to say, you know, a master class like this, but it very quickly drops off. And so then it becomes extremely expensive and not it's never proven to be worth it to me. So I don't I don't necessarily think you would go down that track for a while. I would say focus on this organic growth first. So so, yeah, I would just say don't expect that everyone wants to connect with you.
Right? It's, you don't expect a 100% of your your connection request to be accepted. And I think it's an important rite of passage as a business owner to to get okay with that. It's a nice and gentle exploration of getting comfortable with rejection, really. You know, you often won't even know about it, but just so don't expect a 100%.
You'll I get about 55 to 65% acceptance. And then I have about 30% of those people respond to the standard message I send with the invite. So I've written here, add a note unless it's gonna get in the way. I have changed my beliefs recently on whether we need to send a note with our connection requests. I have always encouraged a note with your request, but keeping it very simple and very personal.
But I've had advice recently, including from our in house LinkedIn coach, that it makes no difference to acceptance rates. And given that, including a a note is often something that is going to cause you to put it off. Right? Seems harder. It doesn't seem as easy.
I think on balance, it's better just to connect. Right? Just to go connect, connect, connect. Don't bother about it unless you have time and you're motivated to do that. And then again, not too many too soon.
So be careful you don't fall foul of LinkedIn's restrictions. There are limits. We don't want you to get flagged as a bot. Right? And so that's why I say start with five a day.
You know? The next week, start with ten, and then the week after that, go to 15. So build up gradually. If you start sending 200 connection requests a day, you will get, you know, there will be some some flag. So that's what I would I would say.
Okay. So another reason that LinkedIn is important is because it is often a source of our aggregated professional network, often over many years and many professional iterations. And, of course, these contacts won't exclusively be your ideal clients or people that buy coaching services, although we shouldn't make any assumptions because even even those people will will evolve in their careers. But the people from your broader network, right, they they are probably more valuable than you think. And so there's going to be people who can connect you with buyers, people who know you, and people who already understand your your professional background.
So if we consider that everyone in your LinkedIn network to some degree is in your funnel, we need to have some strategies to be able to prioritize them, to see who they are, to identify them by category, so that we can apply customized nurture strategies to each of the categories. Now LinkedIn doesn't on the face of it let you do that very easily, but there is a way that you can access and then analyze your network data to inform your next step, and that your next step being your outreach strategy. So there are two steps I'm gonna take you through to analyze your network data. Just before I do, Lisa, I never accept connections if I I don't know them and there's no no note. Yeah.
I know some people are like that, Lisa. I think that's why that's why I think it's it's it's it's really for you to decide. But what our research has shown is that most people accept they don't care. And so, you know, for the for the the the marginal few people who you might capture, it may not be worth the the additional effort. So a bit of a a cost benefit analysis.
But, also, if you never accept it, like, it's not gonna be authentic for you not to send one. So it would absolutely make sense fit for you to do so. Okay. So coming back to the network, the first thing you need to do in order to be able to leverage your LinkedIn data is you need to know how to access it. And I'm gonna walk you through that.
We need to access that data, get it in a usable form, and I'm gonna show you how to do that in a second. We also need to segment the data. And this means creating a, a coding or categorization system for your data that is, either industry based or sector based or role based or or both. And we also wanna add some sort of, quality measurement on the lead. So are they a warm lead?
Are they a hot lead? And then, of course, you need to take action, and that's strategy number three. But first, I wanna show you how to access your LinkedIn data. Now I, I'm going to show you live how to go in and do it. But just know that in the slides, which you're gonna get, I've got this step by step guide of how to do it.
So so don't feel like you need to to take notes. So hang on. Let me stop sharing and find my find my LinkedIn window. Yeah, find my LinkedIn window. Okay.
So now I'm just gonna share this one, and I'll show you how we do it. Okay. So you can see here is my LinkedIn screen. What we do is we go over here to me, and under me, we go to settings and privacy. Once we're in settings and privacy, we go down to data privacy, and we go into this section, how LinkedIn uses your data, and we go to get a copy of your data.
Now I, I've already done this once today. So here we go. Quest new archive. Okay. What you'll see, when you log in to this page is you'll see this page.
And so what it used to be, it used to be that connections with their own, small option here, and you could just download connections. They have changed that in the last few weeks. So what we do now is we click on download larger data archive, including connections, verifications, contacts, and then we press, request archive. Now it's it's telling you it's not letting me do that because I did it this morning. Right?
So it it says here it'll be ready in twenty four hours. What happens with the connections is they send it through to you in bits and pieces and they send you connections within about ten minutes typically. So I'm just gonna stop sharing again and go back to to my slides. Let me just, reshare. Sorry.
I'm grappling with all of these all of these windows. I did once do this, and instead of sharing the the slides, I shared my notes. That was good. Feel like everyone. At least it's it was like having me on subtitles.
So okay. So let me now share again. Okay. Great. Oh, and I think I've got a question in the q and a.
There we go. No. Maruti was giving us an emoji. Fabulous. Okay.
So so once you do that, it will be emailed to you. And what you will get is an email that looks a little bit like this, and it will say your LinkedIn data archive is ready, and you can download it. Now there are some tricks in the downloading that are good to be aware of. You're gonna do it in three stages. It's gonna come to you as a zip file.
You will unzip it and then you'll see a connections CSV file. Now you can just open it if you just wanna have a look at it. But what I recommend is opening it and saving it into Excel. Otherwise, all your changes will be lost and will revert back to the CSV file. So do it save it as Excel so that you have a a document that you can do something with.
So then this is what your spreadsheet is going to look like. And and, sir, I can't actually share the the information of all the people in my network to show you what it looks like with all the people in it. But these are the categories that comes in. First name, last name, email address, not everyone shares theirs, company position, and when you connected. And so when you get into segmentation, which I'm gonna talk about, what you would do is you just add another two columns.
Right? One where we're putting people into a category in terms of the the sector or industry based on what you've identified your your targets as. And then you would put another column that is, you know, is this person warm or cold or lukewarm or hot? You would go there. So I just wanna talk about segmentation itself.
So the next step is segmentation. This is a fancy marketing word. Really, what it means is you take this list of people and you make it data that you can do something with. Right? So, you have the data and then you have some work to do doing the segmentation.
Now I think this is something that we could probably, basis. Do the connections include followers? That's a really good question, Bea. I I think so. Yes.
I believe no. Because they're not connections. I think it might be a separate, a separate data archive. Yeah. Renee says no.
So so Renee knows. So it is it is followers are different to connections. So I'm assuming that there is a separate data archive for those those people, which you will be able to access. So yes. When you're segmenting, meaning you're going through line by line and you are giving each person a a category.
I think we could probably use AI if we were really clever. But because the main thing here is unscalable, which is you remembering how do you know that person? What what was your relationship like, how do they know you from your past, it is probably going to remain a little bit manual for now, but it's strangely satisfying. What I suggest is, you know, take yourself out for a coffee with your computer or print it out and use a highlighter. Although, actually, I don't recommend that because we wanna be able to, sort.
You need to have a sense of the the segments you want to categorize it in, and then you go through it. So you might do it on an industry basis. So for me, I might have legal resources, fintech, consulting engineering, and you just work through the list and you you you work through it. I recommend also having that, like, a non priority category. That's a nice way of saying absolutely no.
Never never reach out to this person. So you all know those those nightmare ex colleagues or or, you know, people you don't want to reach out to, you know, family of your ex, something like that. So once you once you do that, you know, then you have this segmented and then we get to sort. Right? So then we can say, well, I'm going to prioritize, you know, for me, it might be law firm HR leaders.
Right? I'm gonna sort, and they're gonna be my my priority target for my outreach. So when you have your network prioritized, what do you do with it? Well, once you have your data and you've segmented it and you're adding people regularly to your network, you are in really good shape. But the biggest challenge I hear from coaches is that the next bit is is the hardest, which is how do I actually contact these people?
What do I say to them? How do I do it without the wanting the earth to swallow me whole from the awkwardness of it? So just give me a yes in the chat if you've ever felt awkward about outreach, particularly to the closer network or the, you know, the ex colleagues. I know I have. But anyone else?
Yes. Yeah. I'm I'm I'm seeing some energy around that. Yes. Yep.
Absolutely. So you are not alone, and I've got three tips to help you, to make it something that doesn't feel so torturous. A lot of Duncan's getting better. Duncan, what do you put that down to? Is it just practice?
Or have you got some some strategies you're working on? I'll give you a bit of time to to write that. So, if you if this is you, so if you are struggling with the execution of your outreach strategy, definitely book a call with me, to talk about your business because I know that many coaches need support with this. It's quite sophisticated marketing. Right?
And so you are in good company. You are not alone. And and I think being in community of people that are going through the same process is very validating. Duncan says, once you try and don't get responses, you learn to forget and often can't remember. Exactly.
So so it there's something about the, you know, getting used to that feeling of doing it and either getting a response or not. And and also I find that once you start getting some positive reactions, which you will, that's also very validating. So I I highly recommend that. So what is outreach? Warm outreach is how you connect with the people that are in your network to nurture that lead to become a prospect.
And so I always recommend starting with, the folks that you have the the warmest. Right? The highest degree of connection with. And I'm particularly talking in this case about outreach on LinkedIn, which means, outbound messaging. Right?
So that is what warm outreach is. I always have people say, what what exactly is warm outreach? Warm outreach is sending messages to the people that are warmest in your network. What I don't mean is any sort of spam, any sort of pushy sales, any approach that's like, I'm not gonna take no for an answer, repeated messaging without replies. So you can rest assured that that is not what I teach.
So the first outreach tip I do have to make it easier is that it is good to have a bank of strategies that you can use when reaching out to your people. And I call this your outreach strategy library. And what I'd say is figure out, I'll share a few, but for you figure out what are the three, you know, strategies that work best for you and that are most aligned to you and your ideal clients. Firstly, the first and best strategy, particularly early on in a conversation is to focus on genuine connection, right? That That isn't to say that you'll never get onto business topics.
Of course, of course you definitely will, but just like how in coaching we need to invest in building rapport first in our outreach, we need to remember that we're talking to people and we need to show up as people, not coaching business robots. So we need to connect. We need to be humble. We need to be authentic or all of those things. And from there, you you kind of have a process of experimentation in front of you.
Right? So I wanna share a few strategies you may choose to have in your pocket. You might have some others. Most people have a few of these that they like, some others that that they use. The first one is an inquiry or a research strategy, and this one works really well, but it has to be authentic.
And it involves reaching out to people, you know, and eventually asking to have a cooler coffee to discuss, you know, for example, leadership development in their industry and the challenges they're finding, you know, developing leaders in, in their field or how their organization develops their leaders or how coaching is perceived in their industry. There are a few bewers you have to genuinely be interested in learning what they have to say. So it's, it's not gonna work if you frame it this way. But you are actually just going to go in all guns blazing and push your agenda and give a pitch, right? You have to be genuinely curious and open and grateful, but you also.
Do you have to have your own perspectives and something to share so that there's more of a thought partnership in, in this conversation. You might share what you've observed in other industries, what you've done in other organizations, so that you're coming into this conversation as an equal and not as like a junior necessarily. Like you're curious, but you're also on an even footing. And often, very often these conversations end up being extremely fruitful. Right.
But there, there, there is a fine line that you, you need to balance, but, but it's definitely worth doing. Another strategy is if you have something in common, so based on their posts or like a, you know, a view on leadership or an a background or experience, then you refer that. It might even be a professional connection from the past, a a personal thing. I had someone reach out to me and say, I'm also a schnauzer lover, and I've got that on my on my LinkedIn profile. And that was great.
Like, we had a lovely conversation. We shared photos and all. So, you know, send a message referring to it. Just we have to be careful when we're asking questions in our outreach not to not to ask someone to do too much labor in asking a question. Right?
Some questions are gonna kill the conversation, particularly ones that are too deep, too personal, whereas some conversations will keep it going, and you need to practice that advice. I don't know if every anyone's ever had a question and someone has said something like, what is most meaningful to you right now? Or, you know, what is your what is your greatest purpose that that you're pursuing at the moment? I'm like, oh, that's that's a big question to answer in a LinkedIn, a LinkedIn message. So be mindful of that.
The next two options are related to sharing some sort of value. The first one is, you know, sharing a resource, like an article or a link, something you've enjoyed. You might say I really thought of you. I saw this and thought of you. Yeah.
Vanjana says market research conversations absolutely work. I agree. I agree. Really, really love it. You know, so sharing a resource.
You could also share some direct value, and by that, I mean, like, sending an article you've written, something that's relevant to them, a white paper, a checklist, a cheat sheet, as long as it's really adding value. I sometimes send podcast episodes, or master classes I've got recordings of if I think they're relevant. Finally, you could invite them to some kind of event. It could be virtual or could be a real in person event. Right?
The sky's the limit. Be creative. And this is probably where we cross from, like, a purely LinkedIn strategy to something a bit bigger. So what I really say is experiment, figure out which ones feel best for you, which ones work for your audience, and add others that that might not be on this list. And you'll notice I haven't included, like, a pitch message, and that's because it doesn't really work on LinkedIn, unless you are going to have a huge amount of volume where you're playing a purely numbers game.
Generally, we're talking about something that is, you know, kind of unscalable, which is personal outreach, but it is much more effective with with the work that we're trying to do. The second tip is that for, each of those strategies we talked about, it's useful to build some templates to make it easy for you. And that works because you can reduce the friction between, you know, knowing that you wanna send an outreach message and then actually getting out there and doing it. So we want to eliminate as many decisions and steps as possible to make it more likely that you're going to do it. So your library of strategies can evolve by adding a library of templates, and you know when you're preparing your templates, you can use AI as a writing assistant.
You know, you have to be very very clear, on what tone you wanna write want it to write in the outcome you hope for, all of those things, but create great ideas. And I always say, let me get, you know, the AI to write to to give me a a strong draft based on my my foundations, and then I'm gonna add my personality to it after that. And then finally, a really tiny but important thing is when you send these messages, make sure you're saving them so that you don't have to plow through your messages. You've got a master document, where you see it. So Oksana says, what's a good weekly outreach number to aim for?
Great question, Oksana. And, I have it it it the answer is it depends. So it depends on how many clients you wanna get, and we can kind of do the maths around that. But I think starting at 10 to 20 messages a week is good if you've got a you know, if you're if you've got some pretty ambitious goals. I think that is a good number.
You know, Two to two to four a day, on average. But, again, you have to work back from what your goal is, and you can kind of work through your sales pipeline. Once you know the percentages, and we talk in in the accelerator about actually measuring the the metrics. Like, you know, if if if I'm getting this percentage of people are accepting, then accepting, and this many people are having a conversation with me and that this percentage of people I have a conversation with them want a proposal, this percentage of people I send a proposal to want a want to say yes to becoming a client, then we can kind of work back to how many outreach messages we need to send. And so I do yeah.
We we do a lot of a lot of that. Do I find that many leaders don't check their LinkedIn messages that often? Yeah. Absolutely. So I will filter based on people that are active on LinkedIn.
In Sales Navigator, we have the benefit of being able to filter by people who posted in the last thirty days or who've been active. So that is possible. In my experience, most people are now showing up on LinkedIn a lot more, and a lot of organizations are doing that. And also because we're sent selling to corporate clients, it's not necessarily the coachee that we're marketing to. It's the decision maker.
And so often that is HR. It's l and d. It might be, you know, like a business, section lead as well. So yeah. So yeah.
Some some don't, but many, many, many do, and so they're the ones we're focusing on with this strategy. The people who aren't on LinkedIn, probably we're gonna contact them in different ways. Okay. Is there a different filter from active on LinkedIn rather than posting on LinkedIn? Well, that's a good question, Eileen.
I can check that out a bit later. I'm I'm not actually sure. So I will have a look. That's on sales navigator, so I can I can check that out? If you send me a message, I will dive in and have a look.
And so I just wanna end with this significant tip, which is that, the most coaches I meet radically underestimate how much of this they need to do. Right? So, let's come back to this idea of the funnel. It's a numbers game to some degree, especially in the early days. Right?
So you might reach out to a 100 of your ideal clients. You might have 30 reply. You might have 10 be open to having a chat, and three of those might have a current opportunity. One or two might become a client, which is sort of what I was saying, Oksana. And so it's not necessarily those numbers, but I wanna illustrate again that activity and consistency and the amount that is required might be more than you were expecting.
And I think that's an important reality check, so I just wanted to include that. It needs to become a habitual and consistent part of what what we do. And, also, you know, it's not just about the implementing of these tips. What you're also doing is creating an overall visibility. And on LinkedIn, this works, technically, because we know that the people you're messaging with are more likely to see your posts.
It's also effective. There's there's there's an energy that we bring. Right? When we're showing up, when we're being consistent, more opportunities start flowing, and it is predictable. I see it time and time again.
So I recommend just that the habit is is really important. Eileen saying, yeah, if only 4% post I think you're right. It must be active. It must be active on LinkedIn, because otherwise, you're right. We'd be we'd be having hardly anyone come through.
But given how many people are on LinkedIn, maybe maybe that is it. Brenda says one block I've had is that it feels very salesy when we direct message our connections. How do we overcome that part? You are absolutely right, Brenda. This is a conversation we have in our coaching calls constantly, which is how do we sit in this place of, knowing, you know, wanting to grow our businesses and getting very comfortable that business growth is part of the job.
Right? That we don't get a free pass just because we are purpose oriented. We still have to do this uncomfortable stuff, and it feels salesy. And so part of this, it's it's going to be different for everyone. But I would encourage you to reflect on your, your mindset around and and your assumptions about what's it means to be a salesperson.
Because most of us grew up with, very negative connotations around sales. Right? We might have, watched, you know, Matilda, and Matilda's dad is that terrible car salesman. And we have so many judgments. And when we're judging other people for being salesy, it's really hard to get comfortable with selling, ourselves.
So, you know, I really do, think that that's a that's at the core of a lot of it. And then building strategies that feel more authentic and feel like feel valuable. I think also part of it is being very, really falling in love with the work you do and believing deeply in the value that you add. So I I would those would be my my two tips, Brenda. But, you know, agree.
We we talk about that. We do a lot of coaching on on that in specifics instances. So rather than talking generally, it's more like, well, I need to reach out to this person. What is stopping me from doing that? And we can we can figure out a way that feels good.
Dale says, what about verifying our identity on LinkedIn? That is a good question, Dale. I don't know, is my answer. I'm gonna ask that to Kate, my coach. So if you drop me an email, I will tell you what she says.
So I I would, yeah, get back to you on that. Okay. So I know that for most of you, you know, you have a lot of coaching expertise. Your coaches and clients have experienced positive impact from the work you do. The coaching is not the problem, but it may be that from a business perspective, things aren't quite so smooth.
So you aren't sure how to start. The the leap from corporate to coach feels so big, but you know that you wanna do it. Right? You know that you're you're in it, and you know that you want the profit purpose and flexibility that comes along with it. Or it may be that you're already in business.
Everyone told you that clients would come to you. There was a lot of positive feedback, but they aren't. Right? And it's getting disheartening. So, you know, I would encourage you to just think about whether whether those are you and and really think about your end game because I suspect most of you wanna do this for a long term.
Right? You want it to be something that is sustainable, that you can grow, and you don't wanna choose between profit and purpose and living life on your terms. Right? And possibly your current business model or your current strategy isn't going to get you there. So, in the accelerator, we are all about solving those problems and growing your businesses, and particularly growing, with corporate clients while living life your way and making sure that we've got those three things balanced, so profit, purpose, and and flexibility.
The the accelerator itself is a twelve month program. It's very action oriented. It's just an extraordinary community of coaches with coaching and and curriculum to support you with with all of your business, challenges. And so the sorts of people who are in the program, their executive coaches who are just starting their business or those who've been in business for a little while, but want to grow their corporate client base, all those who've been in business for a longer time but who are keen to to make a shift. And that might be doing less, individual coaching, more corporate coaching, less associate work, more direct work, or a shift from something like a change coaching into leadership.
It's it's a really beautiful and diverse group of people. But the commonality is is, like, there are goals. Right? We've got goals. We wanna do things, really, really beautifully.
And, usually, the commonality is there's some stress. Right? We're feeling some stress about business. So, I'm gonna jump through. Let's have a think.
So what we're aiming to do in the twelve months that you join the accelerator is pursue your next 10, high paying corporate clients, so that you feel confident that this business can support you financially now and in the future. We work on leveraging your professional experience and your professional network to build your sales pipeline because we know that the depth of your pipeline is the biggest predictor of new client flow. So, you know, you're going to learn beyond what we did today, like, how to continually grow that pipeline. Because the healthier your pipeline, the the the quicker your business is gonna grow. We take the stress out of marketing by implementing a system.
So a marketing and business development system that involves putting in place foundations and then implementing, a strategy that you can you can, implement in five hours a week. Right? That's our intention. Content outreach network growth done in a limited time frame. We also build your assets.
And so your assets or and sometimes it's reviewing assets, things like your your website, your LinkedIn profile, your coach bio, and we do that together. And we do it in a, you know, we I say the first ninety days, but in a limited time frame. So you can you can you can craft that time frame how you want because it's all self paced, but you send that stuff to us and we give you very detailed feedback on all of your assets. And the whole point of putting some time boundaries around that is let's avoid procrastination and the perfectionism traps that that derail people. You also become part of this global network of coaches who are all working to build businesses that are profitable and making a huge impact on the world.
These are the the the collaboration, the brainstorming, even the business referrals, it will give you the community that you may not have since you stepped away from the corporate world. And, of course, we I wanna help you build a flexible schedule, suits your business, allows you to show up for the priorities in your life, and you'll have coaches and mentors on your side as you go. And as coaches, we all know the power of having a coach and a mentor when we're in transition. So what does it actually include? It's very hands on, and we've added some very exciting features.
So so there we we always start with a one on one coaching kickoff, and so that's me and you. And what we talk about is we talk about what is your pathway through the curriculum? What are your priorities? And we get really clear on things like, who are your ideal clients and what are the offers you wanna put out there. And then we dive into and and what are the foundations you're putting in place so that you can get to this point, right, where your marketing is dialed in, where you're feeling like, you you know what you're doing and you feel good about it, whatever your goals are.
We also have weekly group coaching calls, and they they change throughout the month. So we have two weeks of the month. We have, coaching business coaching business coaching and mentoring sessions, q and a style, hot seat coaching. That's always me. We have a a week where we dive into LinkedIn, so very specifically LinkedIn coaching with our LinkedIn coach, Kate Merriweather, who's extraordinary.
And this is and and that is that is a new feature of the program. And the other new feature is that we also now include coaching supervision. So coaching, you know, you can really, get some get supervised, get some reflective practice in in place around your coaching coaching practice. Very exciting. We also have three key pieces of curriculum, and those are, firstly, the corporate to coach blueprint, which is a, I guess, an all inclusive look at what is coaching business.
Like, what are all the pieces of this puzzle, and and what do you need to know in order to, to go forward without, you know, being in the dark or not knowing what you don't know. The other two, two pieces of curriculum are the ninety day quick start challenge where you get to put all your foundations in place, the things that will allow you to go forward, and we've got the business development accelerator framework, which is all things marketing. Let's build to your marketing system. We also have a whole series of master classes on anything, you name it, from your tech stack to business finances, to, sales conversations, to ninety day strategy planning. All of those things, we we have that in there.
We've also got, like, a a a whole bank of templates, things like a coach bio template, a proposal template, a quotation template, outreach, outreach templates. Because what I want is I wanna take the the the stuff that's gonna derail you, stuff that's gonna take you too long. I wanna take that off the off your plate so you can move forward quicker. We also as I said, we do asset reviews. So you send through things like your bio, your LinkedIn profile, your website, and we give you very detailed personal feedback, which is which is super valuable, and and global network.
And we have one of my favorite features is a private podcast feed. I'm I'm a big podcast fan. So what we do is we put all the coaching calls onto a private podcast feed so that you can catch up if, let's say, either you couldn't make it or you want to listen to one of the other, sessions that happened. You can you can just tune in on that. And and to that note, what I would say is every every, every coaching session is run at two or three different time zones so that you will always have a time zone that works for you.
So we make sure that that that works. And so there is, like, a whole bank of coaching that you may not have attended that you can choose, and we put lots of, time stamps so you can just listen to what's relevant. So look. I'm I'm gonna share some testimonials, but, honestly, the ones that really, the testimonials that that I don't include that are probably more impactful is the the conversations that happen in our group coaching calls where people share our wins or what they post in our Slack channels about their celebrations. So, So, you know, I had a member come to our coaching call this week, and she said that she had finally nailed consistency on LinkedIn.
She was posting three times a week. That in itself, for her was a huge celebration. I was, like, I was like, that is amazing. But But the best bit is she said, and I now I know that it works because it has been associated with inbound queries, right, with people, reaching out. And so I was like, yeah.
Nailed it. That that's exactly what what we're after. Or, you know, I've I've had a you know, the client who might share, oh, by the way, I'd been working on on this big deal that we've been talking about, pricing and deal strategy. And and they said yes. And not only did they say yes.
It wasn't just two coaches. It was five. And and and one of my favorite stories is is a new coach who, was was starting her business. And because she was on gardening leave following a period of leaving her organization, she had time to build a lot of her assets, and then she had this this point where she was go live. Right?
And she put it out there, and, she did a lot of outreach. And in two weeks, she came to a call, and I said, oh, you know, and she's like, yes. It went pretty well. You know? I I feel good about it.
I was like, oh, well, what what did you get? Did you get a client? How did it learn? Yeah. 13 clients.
And I'm like, alright. Alright. I think you should be teaching. So, you know, my point is, you know, these are these are all lovely testimonials, and I think they are they are these are people who've experienced transformation through the accelerator. But it's also those, but it's also those those little and not so little wins that that really make me know that I'm doing work that that I'm supposed to do, and that makes a difference.
So so, actually, on the previous one, I've I've got a bunch of podcast episodes coming up this week that are stories of of accelerator members that, and Tony Tony, she she was on Wednesday. So, Zoe was on Sunday. Definitely definitely listened to these. So these are people who have built businesses that are very successful. They're doing really well, and they love the support and the community and and the just, I guess, the the, the insights from from the accelerator.
So as I said, doors are open to the accelerator, this week, and this is our our last launch at this current price. So pricing will be going up. So currently, it's 4,997 US dollars for twelve months. It will be going up to closer to 8,000 as of as of July because we're adding a lot of features in, and you'll get access to all of those features. So I really recommend it.
But if you join this week, you are eligible for a 500 bonus. And because you have come along, if you book a call, to to talk about whether you'd like to join and we can do a bit of you know, we can talk through your business, you will receive also a '13 a thirteenth month free, which means that you, you will you'll get access to all the curriculum immediately. So almost six weeks access to the curriculum to to work through, and you'll start you with your cohort and with coaching in August. And then your your membership will go until until September of twenty twenty six. So I have opened up a whole bunch of time for calls over the next week.
If you're wondering, like, this is this is no no pressure sales call. I'm happy to just discuss your businesses, discuss your challenges, and the best pathway for you to hit your goals. So I put that link in the chat. Book a call. Send me an email if you have questions, and, you know, I'm really, happy now to just open up for any questions, that you might have.
I do know I've gone over by about ten minutes, so thank you, for sticking around. But, yeah, if you have any questions, jump into the chat. Hang on. I'm just gonna stop sharing. I think there is a question in the q and a.
No. There's not. That has been answered. Okay. Any any questions?
I will stick around as long as if anyone's got anything to share. No. I imagine that for a number of you, in The UK, you're probably heading into heading into the afternoon, and for those of us in Australia, heading into dinner time. And if you're somewhere else in the world, it's been wonderful to have you here as well. So thanks, everyone.
I really appreciate your time. I really look forward to meeting some of you. I can see some calls booked already. Really great to to see you. Thanks so much.
Bye, everyone. See you. Lots of comments there. Thanks. Thanks, Brenda.
Thanks, Duncan. Thanks, Sarah. Thanks, Donna. Yeah. Donna, will you send me an email with well, hang on.
And tell me more about that question, the path to access your data in LinkedIn. So so do you mean differently to to what I showed you? Do you wanna just clarify that question? Hang on, Donna. I can probably even oh, you did.
Yes. Yes. Oh, you didn't capture it. Yeah. Absolutely.
So what we'll send you is we'll send you an email with the recording and all of the slides so you'll be able to work through that through that process. Definitely. Okay. Alright. No.
Thank you. Thank you. Great to see you all, and have a wonderful day or evening wherever you are in the world. Thanks, everyone.
