The Business of Executive Coaching

The Business of Executive Coaching

Hosted by: Ellie Scarf

The executive coaches out there know that coaching is very rewarding, but the business of executive coaching can be confusing, frustrating and unnecessarily opaque. Join senior executive coach Ellie Scarf each week...

All Episodes

Episodes

Are you trying to sell a vitamin or a painkiller?

If there’s one idea that can make selling your services to corporate clients significantly easier, it’s this: It’s easier to sell a painkiller than a vitamin. In this episode, I unpack what that means for executive...
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Your 30 minute Q2 strategy

If there’s one planning interval that I really love it’s quarterly planning. You can achieve something meaningful and significant - but it isn’t overwhelming. What I see for many coaches though, is that this is...
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If you do nothing else to grow your coaching business, do this

If there’s one action that consistently leads to new coaching opportunities, it’s warm outreach. Yet it’s also the task many coaches delay the longest. In this episode, I explore not only why warm outreach is your...
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My advice to a friend starting a coaching business today

Prior to building business plans and hanging out your shingle comes a big (the biggest!) question in your business journey. Are you suited to being in business? And is it a path you should go down? Being in business...
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Do your proposals win or lose clients?

In this episode, I’m talking about proposals, and specifically why they matter so much when you’re working with corporate clients. Proposals aren’t just a document you send after a conversation. They’re an asset. They...
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Ask Me Anything episode! Outreach, confidence and visibility!

Every now and then, I like to gather a selection of questions I’ve been asked and share an ‘ask me anything’ style episode. So buckle in while I talk through the issues that are on your mind. In this episode...
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Could “boring” be your next business strategy?

In this episode, I’m unpacking the subconscious expectation many coaches have, that our business should deliver not just income and meaning, but also excitement and novelty. The challenge is that when we start chasing...
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How to use AI without ruining your content (and your connection)

In this episode, I’m touching on a new challenge that those of us with a presence on LinkedIn are experiencing. We have all loved the potential upsides of AI, but if you are like me you have started to feel...
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Creative outsourcing ideas to protect your peace (and your profit!)

In this episode, I’m exploring outsourcing and how it can be a strategic lever for executive and leadership coaches. Outsourcing can free up time, energy and mental bandwidth, both at work and at home. This can...
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How strategic follow up will boost your business THIS WEEK!

As the year gets properly underway, this episode is all about Follow Up, and why it’s probably the most strategic task that you can prioritise at this time of year. Listen in for practical ideas for who to follow up...
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4 ways to get re-inspired for 2026 if you’ve had a rough start.

As we step back into work after the holiday break, this episode speaks to a feeling many coaches experience at this time of year: coming back to your desk and feeling a bit flat and may be thinking “um… no this ain’t...
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So what do you actually do? A new take on the elevator pitch. Best Of Series!

In this episode, I wanted to share with you one of the most popular episodes from the last year. This episode is a favourite because it addresses a question that makes many coaches cringe: “So… what do you actually...
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