The Business of Executive Coaching

The Business of Executive Coaching

Hosted by: Ellie Scarf

The executive coaches out there know that coaching is very rewarding, but the business of executive coaching can be confusing, frustrating and unnecessarily opaque. Join senior executive coach Ellie Scarf each week...

All Episodes

Episodes

Do your proposals win or lose clients?

In this episode, I’m talking about proposals, and specifically why they matter so much when you’re working with corporate clients. Proposals aren’t just a document you send after a conversation. They’re an asset. They...
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Ask Me Anything episode! Outreach, confidence and visibility!

Every now and then, I like to gather a selection of questions I’ve been asked and share an ‘ask me anything’ style episode. So buckle in while I talk through the issues that are on your mind. In this episode...
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Could “boring” be your next business strategy?

In this episode, I’m unpacking the subconscious expectation many coaches have, that our business should deliver not just income and meaning, but also excitement and novelty. The challenge is that when we start chasing...
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How to use AI without ruining your content (and your connection)

In this episode, I’m touching on a new challenge that those of us with a presence on LinkedIn are experiencing. We have all loved the potential upsides of AI, but if you are like me you have started to feel...
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Creative outsourcing ideas to protect your peace (and your profit!)

In this episode, I’m exploring outsourcing and how it can be a strategic lever for executive and leadership coaches. Outsourcing can free up time, energy and mental bandwidth, both at work and at home. This can...
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How strategic follow up will boost your business THIS WEEK!

As the year gets properly underway, this episode is all about Follow Up, and why it’s probably the most strategic task that you can prioritise at this time of year. Listen in for practical ideas for who to follow up...
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4 ways to get re-inspired for 2026 if you’ve had a rough start.

As we step back into work after the holiday break, this episode speaks to a feeling many coaches experience at this time of year: coming back to your desk and feeling a bit flat and may be thinking “um… no this ain’t...
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So what do you actually do? A new take on the elevator pitch. Best Of Series!

In this episode, I wanted to share with you one of the most popular episodes from the last year. This episode is a favourite because it addresses a question that makes many coaches cringe: “So… what do you actually...
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5 Must-Haves in your Corporate to Coach runway strategy. Best Of Series!

If you are a coach, considering starting your own business in 2026, this episode is for you.For the holidays, I’m revisiting some of last year’s most popular episodes, and this episode was certainly one of them. The...
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The Outreach Myth - It’s not ‘salesy’ if you get it right. Best Of Series!

Outreach is one of the most powerful ways to grow an executive coaching business and also one of the most misunderstood. In this episode, I wanted to revisit one of the most popular and practical conversations from...
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8 things to include in your 2026 coaching business strategy. Best Of Series!

As the year winds down and we head into the holiday break, I wanted to revisit one of the most practical and well-loved episodes from the podcast: The 8 things to include in your 2026 coaching business strategy In...
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Keep these 3 things front and centre when building your 2026 plan

As I map out my plans for 2026, I have been thinking about how quickly we jump into revenue targets and marketing tactics without asking an equally important question: Does my business actually support the life I want...
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