Hello and welcome to the Business of Executive Coaching podcast.
Now this is a bit of a special episode. I do this periodically.
I'm really pleased to share with you a recording of my recent workshop which is called your
Executive Coach Business Growth Masterclass. Now it is all about how to build a pipeline of consistent corporate clients without constantly Selling. Now I'm going to keep this masterclass up for a limited time so it's going to be available to you for about a week after which time I'm going to bring it down.
So it's a must listen if you want to grow your business with more corporate clients.
If you want to understand the structure and really have the opportunity to look down from
the balcony about all of the moving pieces in your coaching business and what you need
to be thinking about. Now the doors to the accelerator have closed at that discounted price that I launched. You'll hear about it during the masterclass.
However, I have had a few people message me since we closed doors that they would like
to consider joining. And so if that is you I'm going to for just this week where this episode is live I'm going to open access for you to join one last time at that pricing structure, at that discounted
pricing structure and give you access to those bonuses for just the last time.
And so the prices are going to go up in the new year.
So this is the last time for you to get in at that really discounted price and I really don't want people to miss out on that if that's the thing that's going to make it easier to be able to join.
So what you need to do after you listen to the masterclass if there's something that says yes I want this support I want 2026 to be the year that I really go all in on my coaching business whether you are new to coaching business and you want to set up or build on the right foot you want to do things quicker.
You don't want to waste time on a learning curve if that's you or if you're already
in business and you're finding taking that next step of growth very difficult and you
I want some support and structure around that.
If you are in either of those categories book a call with me so you need to go to ellyskaft.com
forward slash book a call if you book the call this week while this podcast is still
live no matter when the call happens so you can book the call next week if needs to needs
be.
So long as you get that booked in you will preserve access to that pricing structure
and bonuses so we would have the call really discuss whether this program is going to be
a good fit for your business goals and make sure that it's the right solution.
So we'll do that and then after our call if you are the right fit I'll invite you to join and I'll give you a 48 hour window to access those discounts and bonuses so you can have a bit of a chance to think about it. Okay I really I hope you enjoy I hope this is helpful all the feedback I got from the masterclass was that it was incredibly valuable and probably my business coach would tell me that I'm teaching too much in this masterclass but I think it's you know it's a really important process and it's important that this information is stuff you know as as a coach is growing your businesses so listen in and look forward to talking to some of you very soon.
Okay welcome so it is great to have you wherever you are joining us from I imagine that people
will continue to filter in so let's push on in any event so I'm going to introduce myself formal introduction but if you have been to one of my masterclasses or if you listen to the podcast
where connected on LinkedIn can you just let me know in the chat where we have connected if we have met before what our connection is just to give me a sense this morning on the first session I ran lots of people from the podcast and LinkedIn newsletter LinkedIn brilliant podcast and LinkedIn yeah if you don't have been connected with me on LinkedIn too I love it's sort of where I spend a lot of my time Instagram fabulous okay lots of lots of podcasters are high Nicola from the ICF professional development team that's how I know you definitely Marietta high Marietta great LinkedIn fabulous okay so by way of formal introductions for those who who I don't know I'm an executive coach I'm a coaching business owner and I've been coaching for over 18 years now since the early 2000s and I've sold coaching services over that time to you know big brands big tech financial services you name it you know even in not for profit boutiques lots of different sizes of organizations I've also been an associate coach and I've coached in house you know so all of the ways you can work as an executive and leadership coach I have done it my passionate business now is coaching and mentoring executive and leadership coaches about the business foundations that underpin executive coaching businesses that are actually profitable and actually enjoyable I also host as many of you know the business of executive coaching podcast where I share very practical business advice that is tailored really just for executive and leadership coaches and I'll just say because the question always arises is do I mean that we only coach people at that executive level so C suite or close to and when I use the language executive coaching I use it in the way that it's used by organizations which is that it refers to coaching happening in the corporate or organizational context so it is not tied to the level of the person you're coaching but rather the context that you're coaching in so I just wanted to be to be clear about that because I know some people feel a little bit funny about that term executive coaching so if you prefer leadership coaching or you prefer organizational coaching then then that's what we're talking about right it's the same thing the difference is it's probably less life coaching even though we work with the whole person and it's less health coaching and it's more focused on the complexities of the organization and look across my coaching programs and workshops I have worked with over 1500 executive and leadership coaches and I'm so proud of that work so we have 60 minutes here together today and I'll stay on for as long as needed afterwards so long as there are questions to be answered so I would say pop your questions into the Q&A box if they're in the chat I'll try and answer them as we go it's sometimes a little bit hard for me to keep up with the chat box but we do have plenty of time set aside at the end of the session we are definitely going to send you the recording and the slides and that'll be available until next Friday the 30th of October so don't forget to stick around until the end of the session where I'm going to share all of the details of the corporate to coach accelerator which is how I work with coaches and specifically I've just got a few very limited time bonuses discounts and I'll show you how you can access and how you can join also a very special bonus for those of you who are attending live is that you are eligible to win a 90 minute one on one strategy session with me just for being here live so I'll draw that right after this session and that will be emailed to you with the winner and the replay probably tomorrow morning my time okay so let me stop sharing my slides okay so just give me
a sense in the chat can you let me know how long have you been in business as a coach so are you have you been coaching for a little while do you have a plan that you are going to start your
well hang on I've clicked something strange on my canvas which is where my notes lie please bear with me well I did okay I have recovered but I'd like to know yeah how long have
you been coaching what are you you know are you wanting to start a business are you hoping to grow your business are you in really experienced coach and you know want to change the way that you are working and usually for more experienced coaches that's sort of things like not wanting to do as much associate work and wanting to do more direct coaching so just let me know where you're at with that okay right coming in thick and fast this is fabulous so let me just say okay so we have got people starting new in those first those first nine you know six to
months to two years a lot of people there people who have been coaching for many years
you know brand new great okay so I am going to make sure that you know I give examples and I talk about all of these different different ways of growing a business because the focus
that even though the foundations are the same the focus we have on someone who is about to start or who has just started is a little bit different to someone who has been a coach for 10 to 15 years so I will make sure to touch on that thank you they're so what an incredible breadth of experience this is this is absolutely brilliant oh Sarah Bartlett day two I'm so impressed I'm so impressed and I'm so excited and I celebrate you okay so if you if you later I just know I didn't notice you put your hand up if you are happy to put your question into the Q&A or into the chat that will be I think the best way for me to get to that okay so I'm going to share a few signs that you're in the right place just give me a yes in the chat if I'm talking to you right with any of these descriptions so based on based on what I've just shared so you really want to be a coach right and you enjoy being a coach you love coaching but you don't want to be salesperson right you're not so not so into that you thought that because people were so excited about you starting a business you thought that it would be easy to get clients but it has not been as easy as you thought it would be you may have had yeah I'm seeing lots of yes yes this chat is is on fire I've seen thanks am I yeah I see you because I've been there you may have had some early wins via referrals but you can see that that is not necessarily going to have a long lifespan you're about to start your business right so if that's you and you will know that you are going to have to get up to speed as quickly as possible and you want to do things right from the start so that might be you as well you find selling sales and belief in yourself to do this work harder than you had thought right so that's it that's a bit of a mindset one like a real deep fear about doing the sales part of it and you find that the lack of structure and the support that you had in your job is is actually more difficult than you had imagined it may feel a bit lonely you might have had some success with a lot of associate work but you're seeing that dry up and you're needing to build your own pipeline you may feel like it's a little chaotic rather than structured and ordered feels like everyone else got the memo about how to build coaching businesses you feel a little bit stuck about what to do next and and then also that you might worry and this is very common you might worry that you put all this effort in and it still might
not work right so there's a little bit of fear there okay so I can see a lot of yeses a lot of yeses coming through so so I feel yeah Georgina it feels like you're inside my head I've been inside your head and the people I work with are absolutely in in this place as well so so I really connect to these feelings now just so that I don't leave you in sort of this you know this this pain what I want to say is that you know there are also these common goals right this these outcomes that we're seeking as coaches and these are the ones that have been shared with me that are really important to them and that have informed the system that I'm going to be sharing with you today so I want to make sure that these are these are aligned so again just give me a yes if these goals are are your goals as well or if they resonate with you so the first
one is that you want more clients than you currently have right this is the biggest one this is
very common yes capital yes Georgina yes yes in this are you not many people who don't
the next one is that you want more consistency in your revenue a sort of a buffer for the rollercoaster that you might be experiencing and I would say that the rollercoaster is entirely normal but having more of it coming in consistently makes it feel better and that's what we're aiming for you want to replace your corporate salary but not at the cost of working more so let me know if that's your yeah a few a few of you in that boat ideally yeah isn't that ideally and you want to wake up every day inspired and excited to get to work right yeah oh yes I hear you she hear
yeah yeah yeah and replacing corporate salary would be nice especially especially you know some of those those big packages that I know a lot of coaches have come from you probably want
flexibility in your days and weeks that your corporate job uh could not or did not provide
and you want to know that you're doing the right things right that you haven't missed something that
you're not wasting time on things that don't matter that you know what you're doing when you sit at your computer to do the business rather than having to decide every time and most importantly you want to be out there making a difference and doing work that matters right every day or or I say every day but what I really mean is every day that you have decided is a work day because flexibility is is also front and center here okay so you know do any of those resonate with you more than others or is it like I want all of this just let me know yeah yes to everything okay i'm with you.
Later i don't like to choose either so yes to everything all of it why not okay so today i'm
going to be sharing sort of three parts to this whole concept of building a consistent pipeline
of corporate clients so first and foremost i'm really excited to share with you the entire
executive coach pipeline model and this is my system that defines the processes and assets
that coaches must put in place in order to build a sustainable pipeline of corporate
and organizational clients without requiring you to be constantly marketing and selling
now as we go through i'm going to go through all of the 10 elements in this model
but i'm going to do a deeper exploration of one of them which is about how do you unlock
greater results with funnel thinking and this is all about how we bridge the gap between your
network and the results that you want with your outreach strategy and so i hear all the time that
this is the missing piece that coaches wish they had known on day one of their business so i'm going
to i'm going to go share that share all of that with you the third thing i'm going to do as we go
through is talk about some of the most common mindset hurdles that we have as coaches and specifically
how we get in our own way how we self sabotage when it comes to realizing the results of all
this work we do when it comes to growing our business so i'm very excited let's dive in i want to start by sharing the model that i mentioned and this is the executive coach pipeline you are going to
see that it is a fairly in depth model i'm going to talk take you through each component now i want to be clear that this is not a simple three steps to success model right now there are 10 parts to this model and i believe that it needs to be sufficiently detailed so that it can meet the
complexity of what you're trying to build and that is a thriving executive coaching business
selling a range of services to high paying corporate and organizational clients it needs to
meet the specifics of your business it can't be a one size fits all by definition so i want you
to think of this though as your roadmap to growing your business but that adapts to to you based on how you apply these concepts so this is what the model looks like i'm going to go into each of those but just so you get this high level we've got identity intent and intention clarity and
positioning authority assets defining your funnel warm outreach visibility and marketing
conversion and sales sustainable rhythms community and accountability and systems and operations.
now i just want to say that i was in the middle of you know revamping this slide last night when
aws went down and so did canva and i had a mild panic attack but i was very pleased that they
got that back up pretty quickly so so we have this slide for you today i know it's complicated
but there's a lot to include samas as will i share these slides by email absolutely sending
those to you with the replay tomorrow so yeah don't feel like you need to screenshot or write down any of this i'll be sending it all to you okay so number one identity and intention so this is all about stepping into your dual role as a coach and ceo and it's not just you know stepping into
the role it's actually recognizing the need to do so so it's embracing that dual identity
recognizing that actually we can't we don't have the license or the mandate to coach if we don't
have the business that is going to support it it's also about creating clarity on what success
means for you when it comes to profit and impact and flexibility rather than just revenue and it's about defining boundaries and routines that are going to support your intentions now this one is really foundational which is why it is number one and i found this process to be something that people really enjoy so it is creative this is a chance for you to really figure out what you want from your business and as i said part of it is mindset and identity work and it's a lot of the work that we do as coaches so turning the lens on ourselves a little bit the chance to remind ourselves of our strengths of our values of what brings us meaning and it's also important to get really explicit about how you want your business to integrate with and support your life so things like defining your ideal week blocking out important priorities in your calendar you need to get really clear on how you are going to build those priorities into your your business life if you like so the second one is clarity and positioning and this is when we start to get really meaty into the sort of the the the specific client generation space so this is all about knowing exactly who you serve what you offer and how you stand out.
Now this is about identifying your ideal client defining and designing your office suite identifying
pricing brackets leveraging your unfair advantages now these are pretty big tasks that you will check off at this stage right and and if we talk about ideal client identification i think one of the
things that i i teach is that when we're selling to corporate clients we need to think about
defining our ideal client a little bit differently to how a lot of business coaches who who teach
beta c marketing would talk about because they're going to talk very specifically about creating a very narrow niche and i don't think that works as well when we're talking about corporate clients so really we're talking more about you know who are the ideal client categories or or sectors or
industries where you have an advantage whether it's because of your your background your your professional experience your network right so and and who are the people also that you want to work with right that you get that that joy from working with and i mean that from an organizational perspective not the choice right because a lot of the time we focus on on the choice when really we need to focus on the ideal client being the the paying entity in this in this context so Emma i have just seen your your question pop into the chat which is what are some
examples of unfair advantages i'm happy to talk about that here so leveraging your unfair
advantages is really figuring out what is it in your background or your experience and it could be
the names of the organizations you've worked with or the roles that you've held or the
projects that you've worked on or the people that you have interacted with or the you know it could even be like a network you have outside of your professional world like a family network or a community network right any of those things that mean you are perceived as particularly credible with the particular group of clients that you are pursuing now so for example for me i was a lawyer by trade right and admittedly when i first started coaching i said i'm never going to work with lawyers or law firms absolutely not by you know by a few years ago i would say lawyers were 60 to 70 percent of my client base you know including judiciary and in house legal teams and law firms
but i had an unfair advantage there because the perception from a law firm from a lawyer from
you know someone a partner in a law firm who was bringing coaching for themselves or for someone in their team the perception was that i got it i get them more than another coach now you and i know that coaching is context agnostic but selling is not and so that is what your unfair advantage is i hope that that brings it to life you also need to define what is going to be in your office suite and that should be a combination of the things you want to do right so and you know you you can choose from a huge range of things it can be one on one coaching training and facilitation team coaching consulting training you name it strategy days off site retreats
we do a lot of a lot of working on this in in the accelerator but your office suite should
be this combination of what do you want to do what are your clients are willing to pay you for
what are you good at and what is going to have the impact that you want to have and so doing
that reflection is vital in order to figure out how are you going to how are you going to start
communicating through your content through your outreach you also need to figure out your pricing
brackets and as i said leverage your unfair advantages now an example of unfurred another
example of unfurred advantages is one of my clients who came out of 30 years working within the NHS
now those of you in the UK will know what the NHS but if you're not in the UK that's the
public health system in the UK so she was a nurse then she was a nursing leader quite senior then she became a researcher and then she moved into her coaching business now she did this work on defining her unfair advantages and at first it wasn't immediately clear but once what we
realized was that her hands on experience was context and credibility that set her apart from
other coaches in this space she was able to very confidently then lean into her outreach to her
ideal clients and her network and in her first month so she left her business she did a bit of
work before she's officially hung the shingle out maybe maybe two to three months and when she went live she landed 15 new coaches in her first month that is the power of connecting your ideal
clients with your offers and your unfair advantages right so that that triad so and so do i
recommend keeping the office suite to a maximum amount of products so as not to confuse the client
yes so not necessarily to not confuse the client but not to confuse us as the coaches because we
and i speak for myself here may have a tendency to want to do everything for everyone
and so having a focus and i usually say you know pick two to three core offers because it gives
you some guard rails so that you don't feel tempted to do everything all the time now what that doesn't mean is that you would say no if an opportunity came to you no absolutely do it but what it means is that you won't be focused on it you won't be building it you won't have all of your messaging leading to a hundred things instead they're going to lead to a cohesive set of two to three offers that reinforce each other and that you know selling one connects you with the
buyer of the others so that there is a bit of reinforcement hope that answers okay so the third
piece you need is you need to put in place your authority assets which is all about creating
the tangible building blocks of credible and client ready businesses and that includes making
sure you have got a top notch coped bio right a linkedin profile that speaks to your ideal
clients a website that does the same that you have really great proposal documentation
and that you have systems to capture testimonial positive feedback case studies and and sometimes
that's to be client facing but sometimes that positive feedback and testimony but sometimes
that's just for us right to sustain us when when things feel tough so this is a bit of a checklist
but we need to really clear that we're talking to our our ideal client and a common mistake that
i see coaches making when it comes to their assets like these these things is that they are talking
to their coaches and they are not talking to the buyer of their services so that is a big be where
you need to make sure when you're building these things that your documents are talking to the
buyers right so for a corporate buyer it could be that the buyers are HR L&D organization development
but it could also be a business owner a CEO the leader of a functional business team it depends
on the organization right in terms of how they engage coaches or facilitators or trainers
but often it is not the leader themselves right it's not the coachee who will be engaging the
coach and so this is very relevant when it comes to how we create these assets now we have experts inside the accelerator who help us with these assets so we have a LinkedIn coach who does that she's also a copywriter so she gives us a lot of feedback on website all of your assets get reviewed by us and i i love to go into coach bios and ideal clients and and office
suites but we have a lot of a lot of very hands on help and templates and curriculum for all of
this but you can still use this as a checklist regardless of whether whether you choose to work
with us use this as a checklist of what you must have in place and keep in mind who are you talking to talk to the buyer okay so the next stage is to define your funnel now i'm going to take you through the funnel process in more detail so let me just high level talk about what i mean when i say define your funnel so this is about mapping the path from your outreach to your revenue goal
and making it a numbers game to go between the two this includes breaking down your revenue target into scenarios of how you might reach it working backwards from goal to outreach and
applying benchmarks through that process and capturing metrics for continuous improvement
now i'm going to walk you through it so side quest let's dive into funnel thinking ultimately what funnel thinking is and applying this idea of of a funnel is creating a map that works back as i said from your revenue goal and reverse engineering that into a very tangible set of activities that will then lead you to that outcome so it's all about getting to a point. where we can make achieving your goal a numbers game ken says what's the previous slide that was that was define your funnel and now i'm diving into define your funnel hope that makes sense okay so we're trying to get to a point where we can make achieving your goal a numbers game and with solid data that we can track and leverage to know where we can or need to improve so i can only really explain this by by walking you through the whole process so the first number that you need is your revenue target now tell me if this is true for you but i often hear from coaches that they're a little bit hesitant to set revenue targets because they're a little bit afraid that they might not meet them is anyone else feel that anyone anyone associate with that so i've been there but the truth is we definitely won't hit our revenue targets
if we don't define them if we do define them then we have a chance of building a plan to achieve it okay so france france with me she's she's felt that way i see it a lot more is that people
think ah i sort of have an idea of what i want to bring in but i haven't actually written that number
down on paper so that's the first thing we need to do then what we need to do is break the revenue target down into different projections for how your offers can add up to your revenue target so for an example i'm going to work through an example of of how it looks for a successful coaching business right so let's say you had a target of 120 grand right per year it was purely illustrative don't hold on to the number because it is 10k a month and it helped me do mental maths on the fly some people much higher goals some people lower goals doesn't matter what your actual target is so if that was your goal you might make that up in a number of ways you might need to sell 12 10 000 coaching engagements or you might need to sell to 60 000 retainers that cover coaching and consulting you might need to sell 12 5000 coaching engagements plus 10 6000 training workshops you might need to need to sell 12 3000 training workshops and 5 6000 dollar facilitated strategy days and 9 6000 dollar coaching engagements or maybe you need to sell 6 20 000 team coaching packages now the most important thing once we go through that activity of mapping it out is that you need to look at what insights this process has given you and refine your strategy so for example does it make it clear that there are some some offers that you are underpricing right so let's say your coaching coaching offer is priced at 5000 on average well if that's all you wanted to sell you would have to sell 24 of those right and you might say oh that feels like a lot maybe that's because it's underpriced and and maybe if we work on that price point that might feel different you might also go oh some of these seem much harder or much easier to sell relative to their price points right so you might say well actually I feel like selling six team coaching packages feels like an easier lift actually rather than selling all of these lower cost offers like 12 training workshops five facilitated strategy days and nine coaching engagements and then you also have to say does anything come up when you look at it and you go oh god if I had to had to do that amount of this thing that would be awful right so you might say well I don't mind running the odd training workshop but if I had to do 10 of them that would feel like too much right and so from there comes the magic the magic is the clarity on what is it that you really want to do where you underpricing and what feels expansive and possible through mapping it out in this way lucky said yeah keep redefining the goal and it depends on how braveI'm feeling yeah absolutely absolutely that makes a lot of sense yeah this is this is really important a matter and even just this process right and this is only the start of this process but just this bit this makes things feel entirely different once you map it out okay so once you have some clarity then on how you might achieve your revenue target you can reverse engineer your activities from the goal all the way to the inputs that are going to be required to get you there and you can call this your sales funnel now I'm going to share some numbers the numbers of course change as you get more clarity and certainty on your numbers your percentages but the process of viewing it as a numbers game takes it from a discussion about whether or not you can hit that goal to how you can hit that goal it's a very different way of looking at it instead of hoping and it does give you sometimes a little bit of a reality check of what is actually required to grow your business so let's have a look at the numbers okay so let's say I decided well I'm going to sell 12 coaching engagements for an average of $10,000 in value right that's my target if I were to say okay well I think about 50% of my proposals get accepted so if I want 12 then I need to be having enough engagements that there are 24 proposals out there right so 50% of those are accepted and that gives me 12 engagements if I want to have 24 proposals out there over the course of a year well if my sales come sales engagements right because sometimes sales engagements go over multiple meetings if I say that about 25% of those end up having like a real specific opportunity that I would put forward a proposal for then if I want 24 proposals I've got a 25% hit rate well then I need 96 sales meetings over the course of a year now at this point people start looking at me a bit funny like this is starting to feel a bit intense stay with me so if I need to have 96 sales conversations over the course of a year well then I need to be in conversations leading to that point right lead nurture with quite a lot of people because let's say I assume that 33% of the people I'm talking to will go on to have a meet in person meeting with me that may or may not have a real opportunity then I'm going to need to be nurturing about 288 conversations over the course of a year and if I want to have that happen then that means that if I assume that of all of the outreach I do 33% like a third of them respond I need to be sending 860 warm outreach messages over thecourse of the year and this is the point where people go oh my goodness this is too much well let me let me dispel that so I'm going to assume that you want to take yeah Linda says that feels like a lot of work it does I'm going to assume you want to work not not 52 weeks of the year so let's assume you want to work 44 weeks of the year is that I think that's a fair assumption is that a fair that's taking a good amount of holidays if you want to do that then we can assume that you would need to have sent 20 warm outreach messages a week and to me that feels a little bit better
right that 20 warm outreach messages a week sounds a lot better than 864 a year so if I think about 20 a week let's say I want to work four days a week that's five a day five each working day and that is very doable you know it's also two sales meetings a week one to two proposals a fortnight all sounds much better when we get to this point the trickiest consistency right and
you know you can I think that the question of that Emma said is jumping ahead how do you track and manage it this is so important so in the accelerator we have dashboards and spreadsheets that we use to help you track this data you can do it in a spreadsheet right to set up a column for each of these stages right so proposal sales meetings and move people through those through those stages the trick is to be able to track over time the numbers because what we want to be able to see is what are the levers you can pull right if your numbers at the sales meeting stage are low then that's where we want to work on if you have trouble converting these these you know conversations into sales meetings we want to work on that if you're not getting responses to your warm outreach work on that something working really well do more of that so let me know in the chat does this make I know some people have said does this make it feel more hopeful what does this make it feel more overwhelmed Linda I'm going to talk about where we find these people if we don't have them in your network does it feel yeah so I can say there's there's some challenges and and Linda this is also and everyone this is a little bit of a reality check of what it means to consistently grow a business now these numbers change when we go okay well actually my this is not my goal right or maybe I say actually my average engagement is 20 20 K so then actually my numbers I need to sell six new
engagements not 12 maybe my proposals have a much higher higher acceptance rate yes
Siona says can you clarify the difference between sales meetings and proposals yes so a sales
meeting is when you would be in conversation you know having a real chat with people they are
talking about their challenges their opportunities you know what they want to do they may have a specific need in mind right I need a training I need a coach so it might be very specific or
it might be more you know just like let's let's over time it's like yeah well we do hire coaches
we have a panel maybe there's not a specific opportunity a proposal is when we then say okay
you've got a specific opportunity you want me to give you some information about how I could do that and so I send through my pricing and I send through the details of how I would meet that need that you had so it's the proposal is the specific documentation that you have I hope that makes sense Siona how do you track it a spreadsheet is fine Nikki spreadsheet is fine there are some other tools like pipe drive hubspot dubsato that can help you to do that as well if you wanted to yes so I have a proposal format I have a template that that we use within the accelerator and that is yeah it's it's really but you can of course build your own okay so side quest hang on lisabeth says warm lead nurture is just the follow up conversation to the initial outreach that maybe doesn't progress to an actual meaning exactly exactly so the outreach is like that message to someone who you know and is warm to some degree warm lead nurture is the on going back and forth until you get to a point where you can sort of you know either have a conversation or not right and yeah so you've got that exactly okay so I would expect you want to come back and and review that and go through that with your own numbers so do make sure you take time to do that the next component is warm outreach I know that many of you will have heard me talking in detail about warm outreach and the truth is that doing warm outreach well will transform your business partly because of the numbers game we talked about but also even without thinking that through a rhythm around warm outreach is the thing that will join the dots between it will unlock all the effort you've been putting into your marketing and create real opportunities and real conversations so what we want to do at this stage is generate consistent real opportunities the keys are first by figuring out who is in your network and applying a filter to them that means identifying what sector they're in are they in your ideal clients how warm are they and once you've done that you will have this prioritized categorised listing that you can work through and to be very clear I mean downloading a list of all of your LinkedIn contacts there is a back end way to do that and then going through it line by line it's it's tedious but it is one of the most valuable things you can do you also need a way as you've all touched on of tracking the success of your outreach and that's sort of related to the funnel so making sure you have a way of tracking outreach through to engagement is really important and that data allows us to be very targeted in improving your stats where you need to and also outreach means that you need to have the right strategy for the right people some of you have downloaded my outreach templates that help you with that we that sits inside the accelerator as well but you know so your your outreach strategy for someone you haven't connected with in 10 years is going to be very different to someone who said I can't wait until you start your business because I want to introduce you to A, B and C right so that is very warm somebody haven't spoke to in 10 years you're gonna need a very casual low ask low demand strategy to engage with them and yes in in the accelerator we have outreach templates we have templates for all of these things and I know a lot of you have already seen that and a lot of the work I do in coaching is all about outreach strategy yes yes I mean I categorize my LinkedIn contacts when you download them yep helps us exactly that's what we call segmentation so it's a really really useful process the next thing we need to be doing is visibility and marketing this is about the next step which is to say that if I need warm leads to be reaching out to on a consistent basis then I need to be creating new warm leads right I need more warm leads in my world to keep fueling either could you put that in the Q&A and I'll make sure that I get that to you at the end of the session so this means visibility through thought leadership and networking right so visibility is key now first we need to talk about content the content I'm talking about is primarily posting on LinkedIn the purpose of it to me is less about drawing in random people off the streets of LinkedIn who see you and go oh I must buy from you all this this happens the more consistent you are and the more you're talking to your ideal client but I think it's more about saying what do I need to say to the people I am bringing into my network that resonates with their big challenges right whether those are strategic or tactical or political or personal so that they continue to see and engage with your posts and when you reach out to them.
They already have this belief in your credibility right and a degree of trust that's been built
through what they know of you and so they are now warm so we need to have a content strategy and we need a system to make sure you keep it managed within a limited amount of time and that could be things like repurposing content creating hero content and breaking hero content down into multiple pieces of content for LinkedIn now to make your flow work through your funnel we obviously need to be consistently adding new ideal clients into the audience for you to warm up with your content and for those of you who are preparing to make the leap into business or even those of you who want to ramp up quickly this is a step you can take immediately which is adding 15 to 20 new connections every day on LinkedIn right this is the pool of connections you're going to be warming up and you can do that our LinkedIn coach says there's very little difference in the results if you you know really customize connection messages versus just press connect connection that list of people that it says that you might be connecting interested in make sure that you're ideal clients but do it consistently and then you also need to be thinking about your other preferred strategies right beyond LinkedIn there's this whole other world of people and that's things like bringing potential clients into your world networking speaking conferences and panels podcasting collaborating with other businesses who are not competitors but have the same clients so those are the things to think about jodina would you put that in the q&a hero content i will touch on that for sure when we get to the q&a quick self sabotage note here which is that when you're putting out content and showing up on socials and writing messages or posting photos the thing that is the biggest risk to you not achieving your potential is not
what you write right and i don't care how low you think the quality of it or how controversial
the opinion maybe not no matter how controversial but you know generally the much bigger risk is the perfectionism and overthinking you are doing that means you don't get it out there at all so
just let me know if you might you might partake of a little bit of perfectionism or overthinking
so you've probably heard don't let perfect get in the way of great but i would take it another step
and say that if you are not getting your voice out there you are facing the greatest risk
which is never being seen or known and that is compulsory if you want to grow a business
now it doesn't necessarily mean you know that you're linked in famous but it does mean you've
got to be out there talking to your people yeah 100 percent yeah lots of people lots of people
resonating with that so my tips i've got some tips on this and we bake this into the foundation
and the curriculum of the accelerator are firstly aim for b plus work don't set your starts on an
a because you will overthink it and you will never achieve it or you'll never perceive that you
achieve it now this is very hard because as coaches we are all ex corporate overachievers
we are all people pleasers so expect this to feel awkward the second thing to do is to give
yourself time restraints and they might be self imposed or they might be imposed by others
but require yourself to present or post at the end of the time you give yourself no matter what
because more time does not equal better and also think of the post that you're doing and the
outreach that you're sending as a necessary part of your learning curve you actually need to put in a certain number of posts and hours and outreach messages just to see what works to improve your style and to make it a bit more natural this takes time and practice and so if you keep waiting until you feel like your messages or your posts are perfect it is probably only going to be marginally better it will probably get the exactly the same outcome and you will have just delayed your learning curve by whatever i i met coaches who joined me and they say i could have been doing this for six months imperfectly and been so far ahead of where i am now after all this overthinking and perfectionism exactly poor more time does not equal better yes and yeah you will see that for yourself as well jordyn just do it yep okay and of course i can't leave out conversion and sales and this is where the rubber hits the road and this is that you need to have the skill systems and mindsets to help you have real conversations that you have generated through your outreach and create real paying clients this is sales right and i want you to feel great about doing it so what do you need to get there you need to master consultative sales conversations this means relying on something other than relationships that means thinking about what is the value you bring to a sales conversation what insights do you offer during the sales process now we want you to be positioned as a thought partner during your sales engagements and honestly as a coach that is absolutely a strength i'm willing to bet you already have the challenge for you will be more likely that going from curiosity to sharing perspectives is not natural right and so we want to go from that place of just you know exploring which we need to do into being willing to share your insights your ideas your experiences your credibility your proof of of what you can do so we need to be able to do that but we need to do it in a way that is not a pitch right that is that is a partnership you also need to understand corporate buying cycles and decision processes you need to have a proposal and pricing system that is compelling and that you you can adapt on an opportunity by opportunity basis and you need to be able to navigate the specifics of selling coaching and facilitation or workshops or consulting into organizations that have things like procurement and contracting and coaching panels and supplier setups right so you will at some stage if you
work with big organizations be asked for your modern slavery policy for example that's something I never thought I would need to have but it's something that I want to want you to know it's not overwhelming you can do it it's easy okay so one of my clients actually posted in our slack group recently that he did one of the internal master classes we have in the accelerator on b2b sales and that helped him prepare for a specific call he had and it changed the way he navigated that conversation so he felt more confident he was able to expand the opportunity and he landed it a lot quicker than he thought he would have otherwise so nailing this is really important but another watch out that I want to put in here right so my pink slides are my here's where we sabotage ourselves coaches and this is the biggest derailleur that I see when it comes to coaches growing businesses is their mindset around sales these mindsets can be very deep seated usually it goes back to childhood we might have grown up with this you know this baggage or these stereotypes about salespeople where the automatic thing that comes to your mind when you think of a sales person is something sleazy or exploitative not something you would aspire to and in fact something you would be ashamed to be associated with as a kid now this can come out in a few ways right one is that there's a fear of being salesy which translates to being paralyzed when it comes to outreach and and you know really pulling yourself back when it comes to sales conversations stopping yourself from doing what you need to do overthinking your posts just give me a heads up in the chat if any of this about sales mindset is resonating with you yeah Simon says to sell a human everyone is a sales person right everyone in business that is your job you can't help it.
The other way I see this come out so you know ways you might know if this is you is in the language that some coaches use about being sold too right so if someone sends you a salesy DM on LinkedIn you know one of those ones that pop up as soon as you connect.
if you get upset by that right if you get irritated if you send shirty replies if you get a bit snarky
this means that selling is triggering something in you right and so even though I know this is
annoying it's a good canary in the minecraft to see how you feel about being sold to because
how you feel about being sold to gives us very interesting data about what is going on
subconsciously when you sell if your brain is telling you selling is the worst don't sell
then for sure when it comes to writing your outreach messages having sales conversations
you are going to get in your own way and so what I want for you is not necessarily to go
I love selling I love being sold to you might get there eventually but really working on your
mindset so that you can sit in this neutral place of curiosity right I wonder what it would be like
to explore different types of outreach I wonder what it would be like to see how it feels after
I do it once versus 10 times I wonder what thoughts will help me show up my best in this sales
conversation so if this is you absolutely do this work and Amanda says I actually think I'm good
at doing this stuff but I've forgotten yes as coaches we have a lot of these skills and and I
think Ali said you know selling full of empathy leading leaning into solution mapping that is what
I think of as Thor partnership Ali Ali like really being that person love it okay and so I'm just
going to wiz through these last three a lot of the elements that we've covered are really about
the skills the processes the things we have to do but we also have to place a high value on creating sustainable rhythms right specifically the rituals and systems to sustain long term progress towards your goal to ensure your well being is front and center that might be things like putting time boundaries in place implementing CEO rhythms and particularly putting some boundaries around your marketing tasks putting that time boundary in place and we sort of aim to implement a five hour a week marketing strategy and community and accountability is also so important so typically coaches love people so there's a real paradox when suddenly we find ourselves working home alone with very little support u Chrissy would you put that question into the chat and I will absolutely talk about CEO rhythms that's a good question and I'm sorry I just skipped through that really quickly community you will need to productively surround yourself right with a network with a community that helps you to stay motivated in motion committed to your goals and that includes making sure that you have an external source of accountability if you need one so I want to just talk about that for a moment so I've listed accountability as a big piece of this whole system because one of the biggest hurdles that I see to be business growth for coaches is sometimes a problem isn't that you don't know what you need to do you do the problem is getting into action and that being very hard and so it could be overwhelming stopping it could be you know almost certainly there's some fear some self sabotage but for many of us the the easiest way to short circuit that is to find an external source of accountability usually in our corporate roles we have so many of those kpi's bosses teams relying on us deadlines colleagues to cheer us on you name it but when we're in business we lose this infrastructure and this support and so what you might need is not a new strategy you might just need some external accountability to to do what you know you need to do and and you will know if this is you right this this is me I always have to have a coach or you know an accountability buddy because this is definitely me inside the corporate coach accelerator we have a channel in our community that is all about accountability so people post their commitments and priorities at the start of the week on monday and on friday we check in and we see what what went well how did it go what didn't you get done why so yeah that is that is important so it's not for everyone accountability some people are very self motivated but if you struggled to get into movement on things that you know will make a difference then you might be one of the people for whom that is completely transformational okay so the final component systems and operations now if you're like me systems and operations and admin is the bit that makes you bury your head in the sand but the truth is spending time setting up the back end of your business will save you time and will make your life easier so i've listed out a few things that you need to think about here definitely check this out and i also recommend having a great dashboard where you can can track everything right your cash flow your metrics and of course looking at how you're using automations okay so to quickly summarize what we've talked about we've gone through all 10 components of the pipeline exactly what you need to have in place at a high level in order to build a business that has a consistent flow of corporate clients and a business that fits into your bigger picture of of what you want for you know your work as a coach and from your life we spoke in debt a little bit more depth about how to reverse engineer that revenue goal and build your funnel and i've shared a few ways that i see coaches self sabotage right including perfectionism.
overthinking mindsets towards sales and a lack of accountability so i'd love you to just quickly jump in the chat what is one thing that might shoot for you as a result of what i've just shared
Simon says motivation yeah Emma says reaching out to 10 to 15 LinkedIn contacts a day yep
Emma you can make it 15 to 20 you just need to be mindful of the overall barrier boundary i think there's like 400 a month i think is the limit it might even be 600 now check that out
rethinking warm outreach accountability i love that Denise it's magic vision sales yeah reverse engineering the funnel not not overthinking yes consistency yeah revenue target and plan drop the perfectionism yes please we want and you know i don't know about you but the content that i associate with is the imperfect content there's actually some evidence that the the less attractive the selfie you post on LinkedIn the better engagement you get which is very galling when we have these very fancy photo shoots but yeah set post the sweaty walking selfies and and they will be the ones that do well okay so at this point you know what is what is required to grow a thriving coaching business with a pipeline of corporate clients and so i want to invite you to consider two options option one is that you might feel very clear on how you take this information implement it and grow your thriving coaching business option two is that you might at this point be thinking well what's next how do i go deeper how do i bring this to life in my context right how do i bring more of my ideal clients into my specific business you might have questions about how to build your outreach strategy how to build your content plan you might wonder how on earth you know if the assets you created are suitable for your target client for example given your specific background and network you know you might need think or how do i actually know what my unfair advantages are so if that is you you know i am in business for the singular purpose now of supporting executive and leadership coaches to grow their business right that's what i i live and breathe so if you want to start or grow your executive or leadership coaching business very specifically with more corporate clients i'm very pleased to share that the doors to the corporate to coach accelerator are open this is the this program this is the work i'm meant to do in the world it brings together all of my experience with my favorite people to work with which is coaches and the accelerator truly is you know it's really unique in that it is everything you need to build your coaching business and create a consistent pipeline so that is that is what the accelerator is high high level it's for you if you are either of these things right so if you are considering starting or in the process of starting your coaching business because you know this is the path for you or you are already in business but you want better results right and that might mean more clients higher margins more direct clients more satisfaction more time and flexibility back so this is for you in either of that those categories and the people who are in the accelerator span a very broad breadth of of time in coaching business type of coaching type of client type of professional background so the whole point is that we we adapt to where you are this is all about your specifics bought to life through the group coaching and the curriculum this is how we support you in a very tailored way so let me talk very straight up about what you get if you join the corporate to coach accelerator so in your 12 months i'm going to teach you through a combination of coaching and curriculum and supported by community how to do all of those pieces that that we just spoke about you'll have a structure you'll have a system you'll have infinite amount of resources and support and templates to do that you'll do things like pursuing your next 10 corporate clients building your sales pipeline creating your marketing and marketing and BD system that you can work towards implementing in five hours a week now it takes a bit of building to get to that stage of assets and foundations but you will build those assets and you'll do it with very personalized feedback from experts you'll be part of a global diverse global network of coaches on the same path inside the accelerator you will build a very flexible schedule that suits your business and your life and you'll have the dream team of coaches and supervisors to support you along the way and that team being myself first and foremost the way to is our coaching supervisor Kate Meriwether who is our LinkedIn coach sorry talking too much and Zoe who is a coach who is earlier in her journey but has been through the accelerator and so you know and is building a multi seat has already built a multi six figure coaching business okay so that is what you'll do but what does it actually include it's very hands on and I think of what's included in the accelerator across three pillars curriculum coaching and community so you join you get me and the brains of these co coaches we do a kick off once you come on board so that you know exactly how you're going to how you're going to work through this content there are weekly group coaching calls and across a month we do two very specific coaching business Q&A coaching sessions with me once a month we do LinkedIn essentials very specific LinkedIn coaching and once a month there is group coaching supervision you will have training on how to develop all your assets and foundations there is training on building that business development framework there is training on you know if you need the bird's eye view of everything you need to know about how to set up a business that sits in the corporate to coach blueprint which is this standalone and these are all self paced courses we review
your assets you know you will have accountability check ins and there is a huge on demand portal with templates and master classes on almost everything you could think about and we have a private podcast feed where you if you don't want to watch the video of a coaching call recording you can listen to it on a private podcast which is always very helpful okay so DAWS to the accelerator are open officially for our November cohort so starting on the 1st of November although when you join you get free access to all of the curriculum until the 1st of November.
Where you officially join the calls and there are some amazing bonuses that I'm really pleased to share with you and the first one is related to pricing so if you join by the time that doors close on the 30th of October you'll receive a 1500 and this is all US dollars a 1500 dollar US discount and you'll get free access to all of the curriculum until you join that makes the pricing either 550 US dollars a month if you choose to pay on a 12 month payment plan or if you pay in full that is 6,499 for the full 12 months including everything now for my Australian folks I do have Australian pricing available if you prefer which I've included there that is 850 AU per month or 10,000 if you prefer to pay in full and we've absorbed GST into that Australian cost now some other bonuses when you book your exploratory call with me and actually that reminds me let me put all of these links into the chatnow hang on I can't believe I forgot to do that that's a very important piece of this all right so let me put the links on these links what you can do is you can book in a call to talk to me and you can check out all of the details including the pricing and how to join on that second link there but if you book your call and then decide to join within 48 hours of having that call you will receive two additional bonuses and that is a one on one coaching call to you with me to use within your first 90 days that's in addition to your group coaching call and all of the group coaching so that's an extra and you will also receive a 13th free month which which takes your membership out to December of 2026 so you really get to have 26 2026 as a big growth year for your business so really leaning into it and knowing that you have the spaciousness and support to make this the year that your business goes to the next level so if you prefer not to have a callif you join within the next 72 hours or by the end of this week by the end of Friday the 24th of October you are also eligible for all of those bonuses so now the next steps are I have officially opened up my calendar loads of times including today and over the next week so if you are wondering if this is the right investment in yourself and your business for the next year I would love to chat with you now I hope you can tell that this is not a high pressure sales conversation there are no obligations we'll discuss your business your challenges and the best pathway for you and I'll answer any specific questions that you have about the accelerator okay and alternatively if you would rather go back and forth and ask questions by message you can do that on LinkedIn or by email we can do it that way and like I said for a limited time you can join directly through the link on the accelerator page we do of course need to be an executive or leadership coach who wants to build a practice working primarily with organizational clients now as I said we're going to send the replay out later today or actually it'll be early tomorrow my time so give us about 12 hours before that comes up and when I send that out I'll also announce the winner of the 19 minute strategy session with me so keep an eye on your inbox but most importantly book your call in so that you can get the best times so I think yep those links are in the chat okay on that note I'm going to move into answering questions so you welcome to
add more questions I'm going to go into the Q&A now and answer those and I know I've answered
some already so I'll skip I think Emma I already talked about unfair advantages
Sianna talked about the difference between sales meetings and proposals oh yeah Eva so you said if you go to she ever wants the link to the outreach templates if you go to lyscalf.com forward slash templates you'll be able to still access that now the automated because that's no longer you know available in the public the automated email you get might might be a bit out of date but you'll still receive that resource yeah and gay same question anonymous attendee says what if you have very little network especially on LinkedIn how do you start building connections this is a great question so if your network on LinkedIn is small adding new people is particularly important for you so I want you every day adding 15 or 20 people to your network and the way you do that is go and find someone who either is already in your network or who you don't know but who is your ideal client right ideal client in the net the industries that you want to work in and I don't mean you're ideal coachee I mean ideal purchaser of coaching services so find those people when you find those people what you'll notice on LinkedIn well
I mean connect with that person.
if you're not already but down down the side of the page it'll have a list of people who are like that person right and so what I want you to do is go in and say just connect connect connect with everyone who fits the bill so that's the first place you'll see it the next place you'll see it is if you go into your connections tab under that LinkedIn is pretty smart and it's going to suggest people who it knows are your ideal client now the problem a lot of us have is that we've swamped our network with coaches so we don't see our ideal clients so you might find that LinkedIn recommends a lot of coaches to you my challenge to you is start commenting liking adding only ideal clients right they're the people to focus because we want to shift the algorithm so that those are the people seeing you and those are the people that you're seeing so consistency over adding and and that's where to find them is my recommendation okay Georgina could I expand on hero content yeshero content is when you say okay let's say once a month I am going to once a month I'm going to write one longer form of content and so in that longer form of content you know obviously talking to the challenges pain points of my my ideal clients that is a piece of hero content that content which might I might write it as an email newsletter or I might write it as an article or a blog for my website whichever way I might record it as a podcast I might record a video whichever way helps for you to to get it out into the world
is the best way to do it so you have to choose what works for you from that hero content then
we can repurpose it right we can say okay I've written a blog that can then become a LinkedIn
article or a LinkedIn newsletter that can become an email newsletter that can become all sorts of things you could record it as video content if you wanted to but that's the hero content that
then gets redeployed elsewhere then what we also do with it is we use and you can use AI for this. this is a really good use of AI we can break it into little pieces and we can then share it over
time on LinkedIn right so you can say well I've had this and I published it as a LinkedIn
newsletter and now I'm going to post it as four posts with with a photo or a graphic or a carousel
whatever you like to do over the course of the month so that's how I use hero content I hope that answers the question Georgina Elizabeth said my funnel slide referenced a 33 percent
response rate to warm outreach messages is that a normal rate yes I would say so I would say warm
outreach right so these are people that you know you have connections with or who might have
liked your content or who you've you've engaged with could be people from your past you could expect to have a reply rate of anywhere between 20 percent and 60 percent you'll be surprised how many people will just not reply to you and and it's kind of shocking and and you know of course the quality of your message makes a difference but you will be surprised how many people don't actually don't actually reply and what I encourage you to do is not attach any meaning to that right even if your response rate is 20 percent what we want to do is we want to increase it we don't want to put a judgment on it right we want more response but the effect is we're out there we're doing it we're learning and so if you get a really high response rate brilliant right that's excellent use it but if you're getting a lower response rate that's okay too it's a starting point it's not where we're going to end up so yes I would say that and those numbers that I chose Elizabethwere pretty standard but I know from from people in in the accelerator that it could be could be much lower could be could be much higher as well what I would say is it also depends on how warm so if you're talking about people who are just warm right so they're only a bit warm like they might have liked a post or commented on something your your your rate will be lower and and some people want to dive into cold outreach straight away right so everyone who accepts their connection requests they want to you know go with they want to send them a message and I'm like that's okay but better to warm them up first your response rate for cold outreach will be closer to five percent maybe three to seven percent in in that bracket okay so someone was just saying that no no need to be private that that on my website saying the accelerator is 4,997 a year it should that hasn't been that price for six months so I'm very sorry and I will just have a look into that so elliescarf.com/cca I'm just gonna look into that immediately because if I have got the wrong pricing on my website I will amend that immediately so it was that price about six months ago and those prices have have gone up since then so if you're seeing a price that is not that 6,499 then then maybe that's a caged website if you perhaps looked at it a while ago so that that that price changed quite a while
ago someone else said how often do you open the accelerator if I'm not available to start in
November when is the next likely slot okay so the accelerator you know in theory you can join
at any time but what happens when we open is that I usually open when it'll be a discount for a
period of time and that pricing is unlikely to be repeated again so like the last launch was the last opportunity purchase at that price and this time this is probably the last time I will offer
the the discount that I am to take it down to that price so while you can join most times
although you do always have to have a call with me if it's not during this sales period you
can join and and I don't like to create any artificial urgency but yeah I would I would
I would love you to join us in November November is by the way a very good time to start because you jump on board before our annual planning session so we get to really dive into into that gay says do you have to have a website as well as a LinkedIn profile not to start gay but I think you should should work towards it I don't think it's it's vital and I also don't think you should stay too you know some people spend a lot of time and a lot of money and a lot of overthinking into websites I'd much rather you get something up there where your potential clients can you know if you're talking them they can say hang on let me just look at their website yep it all matches right they're doing a bit of a sense check does it does it really does it really matter so that is what I would say is don't worry about it to start but work towards it I hope that helps
okay Jeremy the pricing question ICC so ICC is different to the that's the impact coach
collective different to the corporate to coach accelerator so that is a and and a much earlier
a much earlier offer then to say do I have a package that is for six months not at this stage
Linda I I used to when we when we started with the impact coach collective actually which which was about 18 months ago that Jeremy has shared that was a quite a different offer and what we found is that there is much more spaciousness in in having this support for 12 months right so I thought about it I thought should be six months should it be 12 months but the truth is to get these results we need 12 months to work together so that is that is why we do it that way and that's why we do have those that monthly payment plan thanks for point sharing that Jeremy I did not know that that was that was still live I really appreciate it okay so let me see what else is in the chat so Sarah says you have a hundred connection credits a week on LinkedIn when you have 7500 connections your credit to connect goes up to 200 credits a week great insight Sarah okay so 100 aim for 100 if you're in those those early days and you need to grow aim for 100that's perfect thank you for sharing Sarah brilliant okay any other questions that you have I'm just going to put that link if you want to book a call and there the the the page for the accelerator link here so that you can check that out brilliant okay thank you Sarah thanks everyone for being here thank you look we've still got so many of you have stuck around really appreciate it and yes we I will I will let you all go thanks for sticking around really look forward to meeting with you oh good ipad night is Charlotte hi Charlotte nice to meet you oh good thank you that's good I was I was going through the the names from the first session and I was having to cross reference names and email addresses and search on LinkedIn so I really appreciate that yeah lucky says yep just got a website up uh agree agree inside the accelerator I've got a full website content guide that you can use that is is very helpful thanks everyone this wasgreat wonderful to see you yeah really nice to connect with you and see see some familiar faces as well and yeah looking forward to though I can see lots of you have already booked a call in so
just put that link in case you've lost it you know definitely let's chat soon yes Marietta
Looking forward to speaking to you soon, fantastic thanks everyone, okay bye okay thanks so much for listening in I really hope that this session was valuable that you
learned a lot and that there are some practical things that you can apply to your business straight away now as mentioned I've extended the deadline for you to book a call uh for the rest of this week so long as this podcast episode is live and so after that the recording will come down and the access to the pricing and the discount and the bonuses will be removed so if you can see this you can book a call over at www.lysgaf.com forward slash book a call I'll put that in the show notes as well and let's talk about whether the accelerator is a good fit for you and you know what you want to what you want to do with your business in 2026 it's a really great time now to join and to to get things going actually if you do join in the next week you'll be in time for our 2026 planning session which is in the I think it's on the the 19th of November or that that around about then and that is always a great opportunity to reflect to really plan out your funnel and map out your funnel numbers for 2026 and we'll be doing that as a group which will be or two groups actually so we'll run it at two time zones that would be great but I look forward to speaking to uh to those of you who are really really looking forward to growing your business in 2026 okay see you next week